Sappi Fine Paper North America Receives 2013 Gold SABRE Award for the successful campaign, The Standard 5
Recognition of Sappi's effective integrated marketing campaign highlighting innovative techniques that demonstrate the value of print
BOSTON, May 15, 2013 /PRNewswire/ -- Sappi Fine Paper North America is pleased to announce that the company along with leading global public relations and communications firm, Burson-Marsteller received a 2013 Holmes Report Gold SABRE award. The successful campaign, The Standard 5 was recognized for its outstanding accomplishment in the Industry Sector category of Business-to-Business: Chemicals & Industrials.
As the world's largest and most sought after awards competition for the public relations industry, the SABRE Awards celebrate superior achievement in branding and reputation communications. Winning campaigns across North America, EMEA and the Asia-Pacific region demonstrate the highest level of creativity, integrity and effectiveness in their respective categories.
"It is an honor to be selected as the winner of a Gold SABRE award among a roster of outstanding campaigns," said Patti Groh, director of marketing and communications, Sappi Fine Paper North America. "Over the course of five months, The Standard 5 creatively incorporated events, social media, print, print-activated media such as augmented reality and QR codes as well as cause-related marketing — all into one campaign. The impact of this campaign has far outlasted our expectations and Sappi still receives regular requests for The Standard 5 from designers around the world over a year after its launch."
Sappi worked closely with Burson-Marsteller, the guide's designer Kit Hinrichs of Studio Hinrichs, as well as 826 National, a nonprofit network of tutoring, writing and publishing centers across the U.S that served as inspiration for The Standard 5's content.
"Our collaboration with Sappi on this project created something incredibly special and we are glad to see it get such great recognition," said Gerald Richards, CEO, 826 National. Through the participation of Gerald Richards and designers that have ties to the chapters, as well as readings done by local 826 students to kick-off presentations, the mission of the organization came to life for event attendees across the country.
The 2013 North American SABRE awards were presented at the annual SABRE Awards dinner, held on May 7, 2013 in New York City. To access a full list of the 2013 finalists and award winners visit: 2013 Gold SABRE Finalists and 2013 Gold SABRE Award Winners.
About Sappi Fine Paper North America
Sappi Fine Paper North America, known for innovation and quality, is a preeminent North American producer of coated fine and release papers, as well as dissolving wood pulp (DWP) and market kraft pulp headquartered in Boston, Massachusetts. Its coated fine papers, with highly recognized brand names such as McCoy, Opus, Somerset and Flo, are used in premium magazines, catalogs, books and high-end print advertising. The company is also the world's leading supplier of release papers for the automotive, fashion and engineered films industries, including the globally recognized Ultracast brand. Sappi's release papers provide the surface aesthetics for synthetic fabrics used in footwear, clothing, upholstery and accessories, as well as the textures for decorative laminates found in kitchens, baths, flooring and other decorative surfaces. Sappi globally is the world's largest manufacturer of dissolving wood pulp and the leading supplier of viscose staple fiber. Dissolving wood pulp is a versatile raw material used by manufacturers to produce a wide range of products including textile fibers, pharmaceutical, beauty, and household products. Sappi Fine Paper North America, through the recent conversion of the Cloquet pulp mill, manufactures dissolving pulp under Sappi's Specialised Cellulose division primarily for the textile markets.
Sappi Fine Paper North America is a subsidiary of Sappi Limited (NYSE, JSE), a global company headquartered in Johannesburg, South Africa, with over 14,000 employees and manufacturing operations on three continents in seven countries and customers in over 100 countries around the world. Learn more about Sappi at: www.sappi.com/na.
SOURCE Sappi Fine Paper North America
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