Saturday Smack Down at San Rafael Circle K Alcopop-Free Zone™ Rally Targets Canal Neighborhood Alcopop Seller

SAN RAFAEL, Calif., Jan. 25, 2013 /PRNewswire-USNewswire/ -- Alcohol Justice is reporting that youth, adults, and community organizations from across Marin County who have banded together to create an Alcopop-Free Zone will demonstrate tomorrow in front of a Canal Neighborhood business to encourage it to voluntarily end the sale of youth-attractive alcopops.



What: Rally, Community Event, Music, BMX Demo, Free Food, Contests, Prizes

When: Saturday, January 26, 2013, 12-4 PM

Where: Circle K (convenience store and gas station), 981 Francisco Blvd. East, San Rafael, CA 94901 

Who: Invited Speakers:

  • Jorge Castillo, Advocacy Director Alcohol Justice
  • Gilberto Leon, MC, Bay Area TV Reporter
  • Joe Feria, Youth For Justice
  • Jessica Sanchez, Youth For Justice
  • Greg Brockbank, former San Rafael City Councilmember

Entertainment: Enriching Lives Through Music
Food: Churro Station                                                    


  • Albert Park Neighborhood Alliance
  • Alcohol Justice
  • Baja Tires
  • Being Adept
  • Canal Welcome Center
  • Families for Safer Schools
  • Healthy Marin Partnership
  • Healthy Novato
  • La Plaza Market
  • Luna Travel
  • Marin County Board of Supervisors
  • Marin County Advisory Board on Alcohol & Other Drug Problems
  • Marin County Dept. of Health & Human Services Prevention Hub
  • Marin County Pharmacists Association
  • Marin YMCA
  • Marin County Youth Court
  • Novato Blue Ribbon Coalition for Youth
  • Novato City Council
  • Novato Friday Night Live
  • Novato Police Department
  • Novato Youth Council
  • James Edwards Olmos
  • Oscar's Tacos
  • Paradise Markets
  • Perry's Deli
  • Pharmacist Planning Service, Inc.
  • Picante Restaurant
  • Salon Mirsa
  • San Rafael City Council
  • Santa Margarita Neighborhood Association
  • San Rafael Community Coalition
  • Sober Living in Mill Valley
  • Taqueria Mi Familia
  • Tiburon Town Council
  • Twin Cities Coalition for Healthy Youth
  • United Markets
  • Youth Leadership Institute
  • Youth for Justice

Youth-attractive alcopops, or flavored malt beverages (FMBs):

  • Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
  • Are packaged in brightly-colored cans, similar to energy drinks
  • Are priced low enough to effectively target underage drinkers, especially young women
  • Can be shelved wherever beer is available - including convenience stores and gas stations
  • Come in "binge in a can" supersized 24 oz. single-serving containers with 12 percent alcohol – the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker
  • Encourage underage consumption leading to serious alcohol-related harm

Media Availability: For interviews please contact Jorge Castillo 213 840-3336

For More Information:

CONTACT: Jorge Castillo 213 840-3336
Maite Duran 415 717-1099
Michael Scippa 415 548-0492

SOURCE Alcohol Justice


More by this Source

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.


PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.