Savings.com Debuts Personalized Online Shopping Experience New Survey Reveals Relevance Drives Consumers to Act on Deals
LOS ANGELES, April 19, 2011 /PRNewswire/ -- Savings.com, the leading online source for deals and expert shopping advice, announced today the launch of a personalized online shopping experience. The new feature gives busy shoppers a one-stop destination for the best deals on exactly what they want. With a few simple clicks, shoppers create a profile and receive only the most useful and relevant deals from all major sources including online retailers, local businesses, daily deal sites and the social web.
According to a recent Savings.com Deal Survey, consumers are embracing deal sites in greater numbers, with seven out of 10 Americans (69%) indicating they receive anywhere from 1 to more than 20 deal emails on a daily basis. This influx of offers is extremely difficult for consumers to manage and almost half of those surveyed (47%) admit they end up deleting the daily emails. When asked what motivates them to take advantage of the deals, consumers rated relevance to personal interests, supporting local businesses and great discounts as the top three contributing factors.
"It's very clear that consumers are eager to find great deals, yet it is becoming increasingly difficult for them to manage and sort through the sheer volume of deals flooding their email inboxes on a daily basis," said Savings.com CEO Loren Bendele. "A personalized homepage helps solve this issue by customizing deals based on consumers' specific preferences and then providing them with the best and most relevant deals all in one place."
To personalize deals on Savings.com, members select favorite retail categories (e.g. health & beauty, electronics, travel, fashion, kids and restaurants), brands and stores, and provide their locations. After building their profile, shoppers can access their customized deals each time they log-in to Savings.com and also have the option of receiving an e-newsletter of their deal preferences delivered straight to their inbox.
"Consumers want simple, smart ways to save on the purchases they are most interested in," added Bendele. "They appreciate receiving the right deal from the right merchant."
Savings.com is one of the fastest growing privately held companies in the US and has strong relationships with more than 5,000 leading household brand names and access to more than 200,000 deals. The Company has experienced over 2,000 percent growth since 2007 and has helped consumers save hundreds of millions of dollars.
About Savings.com Deal Survey
The Savings.com Deal Survey was conducted via telephone during March 31 – April 3, 2011 by the Opinion Research Corporation among a nationally representative sample of 1,008 Americans ages 18 years and older. The margin of error for the base sample is +/- 3.1% at the 95 percent confidence level.
Savings.com helps consumers save money every day. The premier online savings Web site and community has the best deals for everything shoppers want, making it easier than ever to search, find and share big savings from top brands and stores. The company's dedicated team of DealPros® scours the Web to find top offers in every category from designer clothes and baby gear to big-screen TVs and gourmet food. The site's community of members and savers rates each deal to make sure users find the best stuff first eliminating the need to spend time sifting through expired coupons and coupon codes that don't work. Savings.com is a safe haven of high-quality, reliable deals. Savings.com's sister site, Savoo.co.uk, offers top coupons and deals to UK-based shoppers.