CHICAGO, Oct. 14, 2015 /PRNewswire/ -- SAVO Group, the leading provider of enterprise-grade sales enablement solutions, has launched new functionality that enables the alignment of B2B sales content usage to deal-stage and revenue through closer integration with CRM systems. For the first time, marketing and sales content accessed by salespeople through SAVO's CRM interface will include coding/tagging that relates the usage data to deal-stage. This can be mapped to CRM data to give insight into which content supports more deal closures and the associated value.
In addition, SAVO has expanded SAVO Share Page functionality into its CRM integration. SAVO Share Pages allow the tracking and measurement of assets shared with customers including automated tracking of asset opens and downloads.
"This is a key milestone in our strategy to help make every interaction sellers have with their prospects and customers more meaningful," said Jason Liu, Chief Executive Officer, SAVO Group. "Business leaders want to know what's driving deal closure. This new functionality gives insight into what marketing and sales assets play a role in a B2B sale."
"By knowing what assets are being used, relative to what deals close, there is a new level of visibility and insight for marketing and content owners into what resonates," said Chris Tratar, Vice President, Product Group, SAVO Group. "This lets content owners see what top sellers are using to connect with customers and prospects, enabling them to optimize content spend and rapidly coach the next generation of sellers on how to address customer interest."
SAVO is the leader in the sales enablement market having pioneered the sales enablement category since its founding in 1999. The SAVO sales enablement platform powers a broad range of sales enablement capabilities including prescriptive content, guided selling and custom engagement tools, which drive more predictable sales results. Learn about how more than 600,000 sales and marketing professionals leverage SAVO today at www.savogroup.com.
Kelly S. Dotson
SOURCE SAVO Group