Scanbuy Powers "2012 Ford Focus Hunt" During Internet Week New York
Automaker Uses ScanLife QR Codes and Real Time Data Feeds to Engage Attendees and Promote the 2012 Focus
NEW YORK, June 6, 2011 /PRNewswire/ -- Scanbuy, Inc. (www.scanbuy.com), the global leader in mobile barcode solutions, today announced that it is providing a dynamic QR (quick response) code solution for Ford Motor Company's "Ford Focus Hunt." The promotion is the latest example of how major brands and events – including Bluefly, Miller Lite, The Home Depot and the Tribeca Film Festival – rely on Scanbuy for mobile barcode solutions that enable interactive campaigns and encourage consumer participation.
During Internet Week New York, held June 6-13, the Ford Focus Hunt will release a new QR code each day. Each QR code corresponds with a badge, which was designed by graphic artist Matthew Langille, and highlights different features of the 2012 Ford Focus. Scanbuy also designed custom QR codes leading to the badges that depict a different Ford Focus driving through the code. The goal of the "Ford Focus Hunt" is to collect all five of the badges by scanning their respective QR Codes using the ScanLife app, or any other standardized scanner application. By collecting all five badges, participants are automatically entered for a chance to win Ford's IWNY Prize Pack, which includes two tickets to the Webby Awards, a one-night-stay in a suite at the Roger Smith Hotel, and a chauffeured ride to the Webby Awards in a 2012 Ford Focus.
To power the logic behind the "Hunt," Ford will be using ScanLife's premium data feeds to identify the unique user and the unique QR code to deliver dynamic content in real time. Therefore, each user has to scan each of the codes in order to qualify for the prize. The ScanLife platform will enable Ford to track and analyze participation in real time to understand how attendees are responding to the sweepstakes.
"We're thrilled to help Ford leverage that opportunity to build buzz around the 2012 Focus," said Mike Wehrs, CEO and President of Scanbuy. "Internet Week is a perfect place to deploy more advanced campaigns that really tap into the power of our ScanLife platform and the data feeds that can deliver really dynamic and innovative experiences."
The ScanLife platform allows marketers, retailers and consumer facing Enterprises worldwide to create, edit, and track a rich set of analytics for their marketing campaigns through mobile barcodes. Datamatrix and QR Codes generated 2D barcodes via the Scanbuy system are fully interoperable with mobile operators' networks around the world and all open standard code readers on the market.
"Ford is proud to be a sponsor of Internet Week, and we strive to be at the forefront of digital media," said Amy Green of Ford Motor Company. "Millions of people are now using their mobile device to navigate and engage with the physical world, so we believe this is a great way to open a dialogue with consumers through static media in real time."
Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, the United Kingdom, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.
Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures and Masthead Venture Partners.
SOURCE Scanbuy, Inc.
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