Scanbuy Releases Tool Which Allows Developers to Launch a Mobile Barcode Scanner From a Wide Variety of Apps

NEW YORK, June 23 /PRNewswire/ -- Scanbuy, Inc., the global leader in mobile barcode solutions, today announced that it has released a Software Development Kit (SDK) which allows mobile application developers to launch the ScanLife mobile barcode reader from any third party application.  The tool will be immediately available at no cost to work with Google's Android operating system, and others will be added in the coming weeks.

ScanLife is a complete, all-in-one code scanner which can quickly launch mobile content by scanning any number of commonly used 2D and 1D barcodes like QR, Datamatrix, EZcode, UPC, EAN and ISBN.  It is the preferred choice for a number of leading handset manufacturers and mobile operators, already installed and preloaded on over 25 million devices today around the world.  Due to its level of distribution, ScanLife has been tested thoroughly on hundreds of devices.

Now, any developer can launch a generic version of the app so their users can scan barcodes found on magazines, newspapers, signage, packaging and more.  Codes can launch virtually any type of content in seconds, like videos, product details or contact information.  For example, a media publisher can include a code scanner in their app so readers can immediately connect to digital content from a printed magazine or newspaper.

"The demand from publishers and marketers for this kind of tool has been very strong, and that shows how this space is quickly going mainstream," said Jonathan Bulkeley, Chief Executive Officer of Scanbuy.  "We hope this solution will give developers a very simple and efficient way of including this feature and we are excited to see the innovation which comes from it."

The tool is extremely easy to integrate for developers and no camera handling knowledge is needed.  A user simply launches a generic version of the ScanLife app to return content associated with a 2D barcode.  UPC codes scanned from retail or packaging will display a wide variety of information on that product, like prices and reviews, which the app collects using API's from leading online retailers covering categories like electronics, books, and consumer packaged goods.  Scanbuy will soon release an Enterprise version of the SDK which will allow retailers to link to their specific content, providing valuable information to shoppers while they are in the store.

Publishers can also use the ScanLife Code Management Platform (www.scanlife.com) to generate, edit, and track 2D code formats like EZcode, Datamatrix or QR Code.  The platform provides valuable performance data from a self-managed dashboard that includes number of scans, unique users, demographics, location, handset type and more.  This gives publishers critical information on how users are interacting with their content.

The ScanLife mobile application is available across all major operating systems including Android, BlackBerry, iPhone, Symbian, and more.  It can be downloaded for free from www.getscanlife.com on the mobile browser.

Developers interested in learning more about the ScanLife SDK for Android can visit www.scanlife.com for more information.

About Scanbuy, Inc.

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a widely available mobile application and a Code Management Platform.  The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in North America, Latin America and Europe.   Media companies and marketers use the solution to create and manage measurable barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution.  The company's investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners.

For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.

SOURCE Scanbuy, Inc.