ScanLife Powers Connections to Mobile Donations for SONIC®, America's Drive-Ins® Limeades for Learning® Campaign
QR Codes on Millions of Cups Drive Awareness, Social Sharing and Consumer Voting for Cause Branding Initiative to Benefit DonorsChoose.org and Public School Classrooms Throughout U.S.
NEW YORK, Oct. 11, 2012 /PRNewswire/ -- In its fourth year, SONIC Drive-In partnered again with DonorsChoose.org to launch the Limeades for Learning® campaign to donate more than half a million dollars into public school classrooms across the U.S., and ScanLife (www.scanlife.com) will play a vital role in driving awareness, social sharing and consumer voting for the program. By placing QR Codes on millions of SONIC cups at more than 3,500 drive-ins nationwide, customers can easily access a mobile‑optimized version of LimeadesForLearning.com to vote for and/or donate to their favorite teacher projects.
According to DonorsChoose.org, teachers currently spend approximately $1 billion annually out of their own pockets for basic supplies and learning materials for their students. Limeades for Learning empowers SONIC customers to help direct more than half a million dollars towards projects of their choice, created by local public school teachers.
ScanLife QR Codes will take SONIC customers to a mobile experience where they can vote for their favorite projects, view the most popular projects, as well as share their favorite projects with their social networks.
"Public school teachers in local communities need funds for learning materials, and using innovative technology like mobile barcodes is a natural fit to help build awareness from our products," said Nancy Love Robertson, SONIC Vice President of Communications. "QR codes can quickly lead our customers one step closer to participating in the Limeades for Learning campaign."
"We are thrilled to be involved in this campaign and empowering SONIC's cause branding initiative," said Mike Wehrs, ScanLife CEO and President. "This application of QR codes reflects how easily the system can be deployed in a national integrated marketing campaign to activate mobile users and affect social change."
Since 2009, SONIC and its franchisees have donated more than $2 million to public school classrooms to help teachers and students. The 2012 campaign runs from September 24 to October 29; SONIC customers and fans are encouraged to vote every day for their favorite public school teacher's project at LimeadesForLearning.com, which is also accessible via the QR Codes displayed on the SONIC cups.
ScanLife is the global leader in developing solutions that power more intelligent connections between the physical and digital world. The ScanLife suite of mobile barcode products consists of cloud-based platform used by a wide variety of industries including retail, CPG and media to create, manage, and track dynamic 2D (QR Code) barcode campaigns. The ScanLife app is used by people from around the world to discover new information and is available for all major platforms including Android and iOS.
ScanLife processes millions of 1D (UPC) and 2D scans from over 150 different countries and is headquartered in New York City with local offices throughout North America, Europe, and LATAM. Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Solutions Ventures, Motorola Mobility Ventures, Hudson Ventures, and Masthead Venture Partners.
SONIC, America's Drive-In started as a hamburger and root beer stand in 1953 in Shawnee, Okla., called Top Hat Drive-In, and then changed its name to SONIC in 1959. The first drive-in to adopt the SONIC name is still serving customers in Stillwater, Okla. As the nation's largest chain of drive-in restaurants, SONIC has more than 3,500 drive-ins in 43 states coast to coast. Approximately three million customers eat at SONIC every day; and with more drink combinations than any other quick-service restaurant – 398,929 – SONIC is Your Ultimate Drink Stop®. For more information about Sonic Corp. and its subsidiaries, visit SONIC at www.SonicDriveIn.com. Through Limeades for Learning®, SONIC and its franchise partners have donated more than $2 million to public school classrooms in local communities across the country.
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