SCA's Tork Brand Launches 'Every Glance is a Chance' AD-a-Glance Promotion to Help End Childhood Hunger
Hygiene brand develops online campaign in support of US-based Share Our Strength's No Kid Hungry® campaign and Food Banks Canada to connect thousands of families with the healthy meals they need
PHILADELPHIA, Sept. 4, 2013 /PRNewswire/ -- Children that struggle with hunger do not look any different from other kids in their classrooms or neighborhoods, but they're suffering from an invisible struggle. In the United States, childhood hunger affects one in five children. In Canada, 38 percent of those helped by food banks are children.
SCA, the makers of Tork® branded products, today announced it has teamed up with the No Kid Hungry campaign and Food Banks Canada in an effort to help break down the barriers that prevent families from receiving regular and healthy meals.
In celebration of the 10-year anniversary of Tork Xpressnap, SCA will make a donation to the No Kid Hungry campaign (for U.S. participants) and Food Banks Canada (for Canadian participants) for every Xpressnap AD-a-Glance submitted to TorkUSA.com/EveryGlance, from September 4th – October 31st, to ensure that children are getting the nutritious food they need to live, learn and grow.
The Xpressnap AD-a-Glance feature is a powerful tool that allows businesses to create branded messaging at no cost to advertise specials, events, loyalty programs. Check out a short video to learn more about Tork Xpressnap and how operators can reduce napkin usage at least 25% - guaranteed.
Foodservice operators and consumers are encouraged to help connect hungry kids with meals by submitting an AD-a-Glance and voting for their favorite designs. SCA is also awarding $1,000 to ten operators with the 'Most Creative,' 'Most Original' and 'Most Popular' submissions.
Participants can also share their AD-a-Glance across social media platforms and encourage family, friends & colleagues to participate and support the cause.
SCA will be donating up to $5 for each AD-a-Glance submission.* Through the No Kid Hungry campaign, just $5 can help connect a child in need with up to 50 meals.** And just $1 to Food Banks Canada helps them acquire and share $20 worth of food. Participating in the promotion is a quick, easy way to make a difference in the lives of hungry children in North America.
"We are proud to help such important organizations who understand this growing problem that impacts so many families in our communities and has been providing answers and assistance for many decades," said Suzanne Cohen, Marketing Director Foodservice for SCA's AfH Professional Hygiene business in North America. "SCA strongly supports the values that both Share Our Strength and Food Banks Canada uphold and we look forward to helping them make a lasting imprint through this partnership campaign."
No Kid Hungry is taking major steps to end childhood hunger in America through access, education and awareness. At work in all 50 states, the team connects kids with nutritious food and teaches families how to cook healthy and affordable meals. This coming September is No Kid Hungry Month, a time when consumers have the opportunity to dine out for No Kid Hungry, as thousands of restaurants across the nation unite to raise funds towards the cause.
"We believe no child should go hungry, but one in five children struggles with hunger in America," said Tom Nelson, president of Share Our Strength. "With the support from partners like SCA, we are working to make No Kid Hungry a reality, so that all children get the healthy food they need every day."
Food Banks Canada represents and supports the food bank community across Canada, serving 85 percent of those accessing food banks. The organization helps nearly 900,000 Canadians each month by distributed food and providing food assistance programs to those affected by hunger. Food Banks Canada and its Say No To Hunger campaign aims to meet the short-term needs of hunger and work for far-reaching social change.
For more information on how to participate, please visit the Every Glance is a Chance website (TorkUSA.com/EveryGlance) and follow the instructions.
*Up to a maximum contribution of $25,000 for No Kid Hungry and $5,000 for Food Banks Canada
**This amount was determined on the basis that $1 can help connect a child with up to 10 nutritious meals, which is, in turn, based on the individual experiences of Share Our Strength's grant recipients. It is provided to illustrate how community investments can be used to help end childhood hunger. Each contribution made to Share Our Strength represents a contribution to its original mission. Donations will be used to reach the highest number of children facing hunger in America. Share Our Strength is a non-profit 501(c)3 organization.
The Tork brand offers professional hygiene products and services to customers ranging from restaurants and healthcare facilities to offices, schools and industries. Products include dispensers, paper towels, toilet tissue, soap, napkins, and industrial and kitchen wipers. Through expertise in hygiene, functional design and sustainability, Tork has become a market leader. Tork is a global brand of SCA, and a committed partner to customers in over 80 countries. To keep up with the latest Tork news and innovations, please visit: torkusa.com or tork.ca.
About SCA in North America
In North America, SCA produces the Tork® line of dispensers, towels, tissue, soap, napkins and wipers used in commercial settings such as office buildings, restaurants, schools and healthcare facilities and the TENA® line of incontinence care products used by consumers at home and in healthcare facilities. TENA and Tork are the global leading brands in their categories. For more information visit www.sca.com/us.
SCA delivers sustainable solutions with added value for our customers from safe, resource efficient and environmentally sound sourcing, production and development. Recent third party accreditations for the SCA sustainability work include Dow Jones Sustainability Index 2012, the WWF Environmental Paper Company Index 2011, and Ethisphere – World's most ethical companies 2013.
About Share Our Strength's No Kid Hungry Campaign
No child should grow up hungry in America, but one in five children struggles with hunger. Share Our Strength's No Kid Hungry® campaign is ending childhood hunger in America by ensuring all children get the healthy food they need, every day. The No Kid Hungry campaign connects kids in need to effective nutrition programs like school breakfast and summer meals and teaches low-income families to cook healthy, affordable meals through Cooking Matters. This work is accomplished through the No Kid Hungry network, made up of private citizens, public officials, nonprofits, business leaders and others providing innovative hunger solutions in their communities. Join us at NoKidHungry.org.
About Food Banks Canada
Food Banks Canada is the national charitable organization representing the food bank community across Canada. Our Members, Affiliate Member food banks, and their respective agencies serve approximately 85 per cent of people accessing emergency food programs nationwide. Our mission is to meet the short-term need for food and find long-term solutions to reduce hunger. Please visit www.foodbankscanada.ca for more information.
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