The campaign will come to life through several marketing initiatives, each of which helps to amplify Schlage's product combinations featuring innovative style, security, and convenience, including:
- A 30-second national TV spot running on HGTV, demonstrating how Schlage's door hardware plays an integral role in the design aesthetic of a room through its use in various stylish settings. The commercial debuts today and will run in various dayparts on HGTV throughout the third and fourth quarters of 2016. The TV ads can also be viewed on Schlage's YouTube channel
- Consumer interactions inviting them to find their personal door hardware style on www.Schlage.com
- Blogger and social influencer integrations featuring creative interpretations of "Open Possibilities" through original home décor and design boards
- Social media content amplification on the brand's Facebook, Twitter, Instagram and YouTube channels
Trusted in over 40 million homes, Schlage creates stylish, innovative products that bring the possibilities and potential of every door in the home to life– keeping consumers safe and making life easier, more connected, and more stylish. The brand offers thousands of timeless combinations with unique designs and finishes—including the recently released Satin Brass and Polished Nickel finishes—that combine traditional, transitional and contemporary styles, as well as its newest electronic offering, the Schlage Sense™ Smart Deadbolt.
To learn more about Schlage and its product offerings, visit www.Schlage.com.
Allegion (NYSE: ALLE) is a global pioneer in the field of safety and security. We keep people and their property safe, wherever they are, bringing together simple solutions and advanced technology. Allegion is a $2 billion company, with products sold in almost 130 countries. For more, visit www.allegion.com.
Logo - http://photos.prnewswire.com/prnh/20160509/365424LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/schlage-launches-national-open-possibilities-media-campaign-300316211.html