Box Tops for Education logo.  (PRNewsFoto/General Mills)

Schools Celebrate the Countdown to Summer by Earning Half-A-Million Dollars from Box Tops for Education®

Facebook Promotion Injects Needed Cash Into Schools

May 07, 2013, 10:17 ET from Box Tops for Education

MINNEAPOLIS, May 7, 2013 /PRNewswire/ -- As the school year starts to wind down, Box Tops for Education® is helping school bank accounts go up with the Facebook giveaway, "I (Heart) My School Summer Countdown" which will award 5 million Box Tops worth $500,000.


Starting this week, nearly 90,000 K-8 enrolled Box Tops schools will have the chance to earn cash when visitors to the Box Tops for Education® Facebook page select a school of their choice to earn five Bonus Box Tops -- the same as 50 cents. The giving period will end on May 26, 2013 or once all 5 million Bonus Box Tops are awarded.

"Fifty cents may not seem like a lot," said Berit Sunde Morse, senior brand manager with Box Tops for Education, "but it really adds up fast once the entire community, family and friends get behind a school."

Recently, Box Tops for Education® marked a major milestone with earning more than half-a-billion dollars for schools since the program started in 1996. The program started on boxes of Cheerios in California but grew quickly based on school need, dedicated volunteer coordinators and a wide portfolio of participating products.

"Ongoing state, local and federal budget cuts are driving the need for programs like Box Tops for Education®," said Rebecca Johnson, principal at Shiloh Point Elementary in Cumming, GA. "We need all the help we can get, and every 10-cent Box Top we receive can suddenly turn into thousands of unrestricted dollars that end up as laptops, books or library equipment for our students."

On average, schools in the U.S. earn around $900 annually through the program, but many schools earn more than $20,000 by clipping the 10-cent Box Tops on more than 240 household products, participating in bonus programs and shopping 300 online eBoxTops® retailers at the Box Tops Marketplace®. 

About Box Tops for Education

America's schools have earned more than $525 million through all Box Tops for Education® earnings programs since the program started in 1996, including $74 million in the 2011-2012 school year alone. More than 90,000 schools use that cash to purchase items such as computers, library books, art supplies and playground equipment. Schools can earn up to $20,000 by clipping Box Tops coupons from 240 products and can earn eBoxTops by shopping online through the Box Tops Marketplace. To learn more and for a list of participating products, visit

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