Schwarzkopf Announces Lifetime Network Collaboration

SCHWARZKOPF ANNOUNCES LIFETIME NETWORK COLLABORATION

11 Feb, 2016, 07:00 ET from Schwarzkopf

SCOTTSDALE, Ariz., Feb. 11, 2016 /PRNewswire/ -- Schwarzkopf, a brand of the Henkel Corporation, announces their first TV network collaboration with Lifetime's Project Runway All Stars. Schwarzkopf has been named the official hair care sponsor of season five premiering Thursday, February 11, 2016 at 9PM ET/8PM CT.

This season, Project Runway All Stars welcomes returning host, Alyssa Milano, alongside judges Isaac Mizrahi and Georgina Chapman. Linh Nyung will also join the team as lead hairstylist to transform the model's runway looks in the official Schwarzkopf Hair Studio with the complete range of Schwarzkopf essence ULTIME and Schwarzkopf styliste ULTIME products.

"We are very excited to be the official hair sponsor of Lifetime's Project Runway All Stars," says Nadine Berghaus, responsible for Henkel's hair business in the US market. "We are passionate about offering high performing hair care and styling products for every consumer so that they can create their own runway look at home. Therefore the sponsorship between Project Runway All Stars and Schwarzkopf is a perfect fit."

Guest judges will include Ke$ha, Boy George, Vanessa Hudgens, Debi Mazar, Little Big Town, Coca Rocha, Johnny Wujek, Kristin Cavallari, and Brad Goreski, as well as Project Runway judges Nina Garcia and Zac Posen. Returning competing designers include:

  • Layana Aguilar, season 11
  • Asha Daniels, Under the Gunn
  • Sam Donovan, Under the Gunn
  • Daniel Franco, seasons 1 and 2
  • Ken Laurence, season 12
  • Valerie Mayen, season 8
  • Emily Payne, season 13
  • Mitchell Perry, season 13
  • Alexander Pope, season 12
  • Dom Streater (winner), season 12
  • Kini Zamora, season 13
  • Stella Zotis, season 5
  • Fade Zu Grau, season 13

In addition to being the official hair care sponsor, Schwarzkopf will be running a sweepstakes throughout the season beginning on February 18, 2016 where they will be giving away grand prizes including a trip to New York! To enter, visit www.mylifetime.com/styleforyou.

Schwarzkopf ULTIME care and styling products can be purchased at mass drug and food retailers nationwide.

Follow the fun on Instagram: @schwarzkopfUS

Henkel in North America
Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives. Visit www.henkelna.com for more information.

About Henkel
Henkel operates worldwide with leading brands and technologies in three business areas:
Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs almost 50,000 people and reported sales of $21.8 billion and adjusted operating profit of $3.4 billion in fiscal 2014. Henkel's preferred shares are listed in the German stock index DAX.

Contact:
Danielle Hale Scott
Creative Media Marketing (212) 979 8884
Danielle@cmmpr.com

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SOURCE Schwarzkopf