MADISON, Wis., March 8, 2017 /PRNewswire/ -- Schwinn, a brand of Dorel Industries, Inc. (TSX: DII.B, DII.A), launched the Sivica [pronounced: siv-ik-a], a bike designed for everyday adventures. Available in single-speed and 7-speed versions, with a variety of colors for both men and women, there is a Sivica for everyone.
"The Schwinn Sivica is designed for the recreational rider. They're looking for a bike that complements their lifestyle and fits their individuality. They want an easy ride that makes them feel comfortable, and in control," said Milissa Rick, Senior Director of Marketing, Schwinn.
The Schwinn Sivica combines classic styling and Relaxed Position-Plus Geometry. The slackened riding position of Relaxed Position-Plus Geometry creates the proper leg extension for ease of pedaling and efficiency while allowing the rider to touch the ground when seated. The saddle is positioned back and set low while the top tube is lengthened for a riding posture that is relaxed and creates a stronger feeling of balance for the rider. The bottom bracket is positioned slightly forward also aiding in leg extension and pedaling efficiency.
"We paid very close attention to the Sivica's design details and color offerings. We wanted to be sure the bike would match any style without being too defined," said Josh Vick, Director of Schwinn Product. "With its eight different colors including Mango, Coral, Teal and Blue, there's a Sivica suited to all styles and personalities."
The Schwinn Sivica is now available at independent bike dealers nationwide. The Sivica 1 (single-speed) will retail for $419.99, while the Sivica 7 (7-speed) will retail for $459.99. To learn more about Schwinn and its collection of Sivica bikes visit SchwinnSivica.com. Follow the brand on Facebook, Twitter, Instagram, and Pinterest.
Schwinn is a brand of Pacific Cycle, a division of Dorel Industries' (TSX: DII.B, DII.A) Dorel Sports segment, encompassing several powerhouse brands, including Mongoose, IronHorse, Pacific, InSTEP, Dyno, Playsafe, KidTrax. Dorel Industries Inc. has annual sales of US$2.7 billion and employs approximately 10,000 people in facilities located in twenty-five countries worldwide. Founded in 1895, Schwinn is an American icon, building some of the best-known and best-loved bicycles of all time. With a continued dedication to quality, Schwinn looks forward to providing innovation and performance to people of all ages. Information about Schwinn bicycles is available at www.SchwinnBikes.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/schwinn-comforts-the-casual-rider-with-the-new-sivica-300420320.html