Scion Shows Off Full Vehicle Lineup, New FR-S, At Fort Lauderdale International Auto Show
FORT LAUDERDALE, Fla., April 4, 2013 /PRNewswire/ -- Scion will give show-goers a chance to explore models from its entire 2013 lineup inside and out Thursday through Sunday at the Fort Lauderdale International Auto Show, April 4-7 at the Greater Fort Lauderdale/Broward County Convention Center.
Scion features five ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, the tC sports coupe, the premium micro-subcompact iQ and the FR-S rear-wheel drive sports car. At the Scion exhibit, each of Scion's product offerings will have an interactive experience, providing guests with vehicle information, Scion art and brand-culture imagery.
Since going on sale last spring, the ultra-sporty FR-S has earned rave reviews from the automotive media, picking up numerous awards and accolades nationally and internationally. In February, Scion iQ earned a five-year Cost to Own award from Kelley Blue Book in recognition of its lowest projected costs of ownership in the subcompact category. The Scion tC continues to be the brand's volume leader. Scion overall sales increased by 50 percent in 2012.
Admission for the 22nd Annual Fort Lauderdale International Auto Show is $8 for adults and $2 for children ages 6-12.
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features five groundbreaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, the tC sports coupe, the premium micro-subcompact iQ and the FR-S rear-wheel drive sports car. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.