Scoop.it Integrates with MailChimp to Make Email and Content Marketing Easier for Millions of Professionals and Businesses, Providing them with a Broader Reach
SAN FRANCISCO, March 12, 2013 /PRNewswire/ -- Scoop.it, the leading content curation publishing platform for professionals and businesses, today announced its integration with MailChimp -- making it easier to deliver highly relevant and engaging newsletter campaigns.
Millions of users who now use either platform will be able to use the integrated solution to quickly create email newsletters from the curated content that is featured on their Scoop.it topic web pages and send them directly to customers, prospects or key influencer contacts using their MailChimp mailing lists. This integrated workflow adds email as a distribution channel for Scoop.it users' curated content. It also provides MailChimp users with a way to identify value-adding existing content for their email newsletters. MailChimp users' content will also benefit from the search and social discovery functionality built into the Scoop.it platform.
"Most businesses and professionals struggle to simply create one relevant newsletter per month," said Guillaume Decugis, CEO and co-founder of Scoop.it. "Add newsletter design, copywriting, copyediting, and form editing to this and professionals are met with the very challenging problem of a time and resource-intensive process. Curating and publishing engaging content is a solution that offers a way to enrich newsletters in an efficient and impactful way."
"We know that creating successful email campaigns is all about delivering quality content," said Neil Bainton, COO of MailChimp. "But that can be difficult for many small businesses, which are pressed for time as it is. Scoop.it is a tool that helps users easily find and curate this quality content. We are excited that Scoop.it's integration with MailChimp offers our users an easy way to pull together interesting and valuable content for their email campaigns."
"MailChimp brilliantly simplifies the complexities that used to be involved in creating and managing email campaigns, making it an ideal partner for us," added Decugis.
To benefit all Scoop.it and MailChimp users, the new integration feature is available as part of the Scoop.it free version, which -- when combined with the MailChimp "forever free" plan -- results in a completely free, all-in-one content curation and email newsletter solution. Scoop.it also has added the integration feature with extended capabilities to its premium plans– all the while keeping them at their original price points. For more information, visit http://www.scoop.it/pricing/guided-tour.
Scoop.it lets professionals, small businesses, educators and non-profits express their unique perspectives on topics that matter with beautiful topic pages, driven by content discovery and curation, social sharing and efficient content management. With nearly 7 million unique visitors per month, users can reach a large audience, feed relevant content to their social media channels including Twitter, Facebook, LinkedIn and Google+ and effectively build their online presence. For more information or to sign-up as a new user, visit Scoop.it.
MailChimp supports more than 2.5 million subscribers worldwide, sending 4 billion messages per month. MailChimp is designed for the do-it-yourself power user -- someone looking for all of the power of an enterprise application, but built for anyone to use. MailChimp integrates with many third party applications including Facebook, Twitter, Hootsuite, Pinterest, Instagram, SurveyMonkey, Eventbrite, Etsy, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free. For more information, visit MailChimp.com.