VALENCIA, Calif., June 17, 2016 /PRNewswire/ -- Website design and Internet marketing company Scorpion is pleased to announce that it has received the Google Platform Innovator of the Year Award. This is a prestigious award that is given to a Google AdWords Premier SMB Partner for developing a tool or feature that improves the efficiency and experience of AdWords users, while also providing increased transparency and scalability. Scorpion received the award for its proprietary marketing platform, which is designed to improve AdWords campaign management and performance.
Scorpion saw a need when it came to launching and managing AdWords campaigns. A lack of client-specific marketing data made it difficult to know what to focus campaigns on, how to target the right areas, how much to budget, and how many leads to expect. So, the company decided to design its Scorpion Marketing System (SMS) to fill this need.
The marketing platform collects important information about the client's goals; generates geo-target analysis by zip code, city, county, radius, and state; and helps the client determine the best target areas and budget based on the types and number of cases they're looking for. The SMS also helps clients track their leads, as well as the conversion of those leads into new customers, which is crucial for properly optimizing campaigns and improving results. Scorpion has found that optimizing AdWords campaigns based on the system's data improves overall campaign effectiveness by 30% or more.
"Guided by the expertise of our trusted partners like Scorpion, small- and medium-sized businesses can maximize the value and performance of their campaigns," said Ben Wood, Director of Channel Sales Americas, Google Inc.
Scorpion CEO, Rustin Kretz, said the driving force behind the system is the desire to achieve better outcomes for clients.
"Scorpion has always been passionate about producing great results for our clients to help them grow their business," Kretz said. "That is why we continue to invest so heavily into the creation of our paid online advertising platform. It allows us to run dynamic, intelligent online advertising campaigns—and gives both us and our clients instant access to the data we need to do so. We are honored that Google recognized us for our innovative marketing solutions, but even prouder of the results our strategies have yielded for thousands of businesses nationwide."
As a Google AdWords Premier SMB Partner, Scorpion was hand-picked by Google as a company that is well-qualified to manage AdWords campaign for businesses in the small to medium size range. The company had to meet strict eligibility and training requirements in order to qualify for this partnership. Through the partnership, Scorpion has direct access to Google's support team and resources, which serves as a valuable asset for Scorpion's AdWords clients. For more information, visit www.Scorpion.co or call (866) 622-5648.
Scorpion is an award-winning, full-service Internet marketing company that provides website design, search engine optimization (SEO), pay-per-click (PPC) advertising, video advertising, online reputation management, social media services, and more. Scorpion is a Google AdWords Premier SMB partner, and it is one of the fastest growing private companies in the U.S., having been named to the Inc. 5000 list every year since 2011. Scorpion has managed thousands of campaigns throughout North America, driving millions of leads to businesses through cutting-edge websites and targeted online marketing campaigns. Visit www.Scorpion.co or call (866) 622-5648 for more information.
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