Scott Hildebrand Joins Engauge

COLUMBUS, Ohio, Aug. 6 /PRNewswire/ -- Engauge, a total engagement agency, today announced the appointment of Scott Hildebrand as Chief Consumer Relationship Officer.

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Hildebrand joins Engauge from JP Morgan Chase's retail bank where he served as senior vice president, brand marketing and customer acquisition, responsible for advertising, direct marketing and in-branch communications. Prior to JP Morgan Chase, the marketing veteran held senior level positions at Capital One, where he headed consumer marketing efforts for the credit card division, and Epsilon, the largest database-marketing firm in the U.S.

"I'm thrilled to bring my varied experience to the service of Engauge's impressive list of clients," said Hildebrand. "Digital and social media are generating tremendous amounts of data that can be analyzed to enhance understanding of consumer attitudes and behaviors. I saw an opportunity to work with an agency that knows how to translate those insights into actionable marketing programs for clients."

Hildebrand's charge is to help Engauge's clients grow by strategically connecting brand messages with consumers at the right time and right place. The disciplines reporting to Hildebrand will include media buying and planning, direct/digital strategy, analytics and data technology/partnerships.

"Scott has been around marketing databases, analytics and direct marketing for almost 20 years at some of the biggest and best brands in the nation," said CEO Rick Milenthal. "His experience is a perfect match with Engauge's total engagement approach to growing brands by leveraging creativity, technology and data."

Hildebrand will split his time between the agency's Columbus headquarters and its fast-growing Atlanta division, where the Digital Innovation Group executes social media and digital campaigns for Chick-fil-A, Food Lion, Perkins Restaurants and InterContinental Hotels Group (IHG), among other brands.

Hildebrand's experience includes leading social marketing agency Bold Mouth Inc., an agency he founded. He is also a former management consultant with Arthur D. Little and has been a marketing executive for the Marriott Corporation and KFC Inc. He began his career as a brand manager at PepsiCo. He has served a portfolio of brands during his agency career, including AARP, Tribune Company, Disney, Nissan, PBS, Purina and American Express. Hildebrand has also served on the Board of Directors of the Direct Marketing Association, the Board of Advisors for the Interactive Marketing Institute of Virginia Commonwealth University and served as lecturer for the Direct Marketing Educational Foundation. He received his B.A. in Economics from Georgetown University and an M.B.A. in Marketing and Finance from the Kellogg School of Management at Northwestern University.

About Engauge

Engauge is one of the nation's largest independent marketing agencies, a total engagement agency that melds technology and creativity to ignite business growth for leading brands. Engauge leverages a complete portfolio of marketing expertise ― spanning all areas of traditional, direct and digital marketing ― to provide measurably effective programs for clients. The agency's client roster includes Nationwide Insurance, DAD'S Pet Food, The Home Depot, Best Buy For Business, Brown-Forman, Food Lion and more. Engauge, which has offices in Columbus, Atlanta, Pittsburgh, Orlando and Austin, is a portfolio company of Halyard Capital. Learn more about Engauge at www.engauge.com.

SOURCE Engauge