PRINCETON, N.J., June 6, 2013 /PRNewswire/ -- Rosetta, the Publicis Groupe customer engagement agency, announced today that Scott Sorokin has joined the agency as Chief Strategy Officer, a newly created position. He also will serve on the agency's Executive Committee.
Sorokin will drive Rosetta's growth strategy and will be based in the agency's New York office. He will report to CEO Tom Adamski.
Sorokin has more than 25 years of experience as a strategist, advisor and futurist for Fortune 500 companies. Before joining Rosetta, he was Chief Digital Officer at Mindshare Worldwide / WPP, President at Carat/Aegis Media, President at Carat Fusion/Isobar, Executive Vice President, Global Account Director at MRM /McCann Worldgroup and Executive Vice President, Managing Director at Modem Media/Digitas West. He also was Founder / Chief Creative Officer at Grey Interactive Worldwide, one of the first digital agencies, where he led strategy and development for Procter & Gamble and Dell.com. Before the digital age, Sorokin was an award-winning creative director.
"With a rare combination of executive level planning, creative and media experience, Scott is able to translate the complexities and uncertainties of the ever-changing digital world into actionable insights and exceptional results," said Adamski. "His deep and successful experience in setting strategy and leading major digital agencies to significant growth in a rapidly evolving industry will be a powerful addition to Rosetta's leadership team."
"Rosetta possesses the unique ability to combine insights and data, enabled by technology, to optimize the consumer experience throughout the entire lifecycle," said Sorokin. "I'm extremely excited to join this fast-growing agency and help drive innovation across its rapidly expanding global client roster."
Rosetta is a customer engagement agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies.