NEW YORK, Sept. 10, 2012 /PRNewswire/ -- Screenvision, a national leader in cinema advertising sales, services and content distribution, has tapped Jim Tricarico to fill the role of Chief Revenue Officer. The announcement was made today by Travis Reid, President and CEO, Screenvision.
Tricarico comes to Screenvision with nearly three decades of experience in media sales and management, more recently serving as Executive Vice President of Sales and Marketing, Nickelodeon Television. In addition to his 12 years within Nickelodeon, Tricarico has also held senior sales management positions within high profile print publications. In his new position, Tricarico will be responsible for all revenue generation from national and regional sales of Screenvision cinema advertising activities. Suzanne La Forgia, SVP, National Sales will report to Jim who will work with the management team to identify new revenue streams.
"Jim's experience, energy, and high level relationships with brands and agencies brings a tremendous amount to our company," adds Travis Reid, President and CEO of Screenvision. "Together, Jim and Suzanne will form a great and complementary team whose combined talents I am confident will drive revenue growth and bring great new brands to the uniquely powerful forum of advertising on the Big Screen."
In his most recent position as Executive Vice President of Sales and Marketing for Nickelodeon Television, Tricarico was responsible for television ad sales for Nickelodeon, Nick@Nite, Nick Jr., TeenNick, Nicktoons Network and its video-on-demand offerings, where he was able to take advertising revenue from $400 million to over $1.2 billion in twelve years. Mr. Tricarico joined the company's New Business Group in 2000 and was charged with growing the company's advertising partners to more non-traditional kids' marketers. He successfully negotiated major business deals including Radio Shack, The Islands of Bahamas and Embassy Suites.
Prior to Nickelodeon, Mr. Tricarico was the Associate Publisher at Inc. Magazine for five years. He also worked with The New York Times Magazine group as the advertising director on Tennis and Snow Country, and was at The National Sports Daily for two years after starting his career in advertising at Dow Jones in 1982 as an advertising executive for Barron's Magazine.
Jim holds a B.B.A. degree from Iona College. He currently resides in Westport, CT with his wife Karen and their three children Nicole, Kara and Paul.
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience. The Screenvision cinema advertising network is comprised of over 14,300 screens in 2,350+ theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 10 of the top 15 exhibitor companies. For more information: http://www.screenvision.com.