NEW YORK, Jan. 27, 2014 /PRNewswire/ -- Today, cinema advertising leader, Screenvision announces the big screen debut of its exclusive content from the International Consumer Electronics Show (CES), which began airing this past weekend within its national cinema advertising network of 14,200 movie screens. Screenvision expects this program to be seen by 25 to 30 million moviegoers.
"We certainly think that this could be one of the largest viewing audiences of any CES content, and the type of programming our movie-going audience will enjoy," said John McCauley, Senior Vice President, Strategic Alliances, Screenvision. "We're committed to not only providing a platform for our advertisers to effectively reach their target, but to also provide unique programming through strategic partnerships and industry-leading, creative resources."
The programming was filmed in Las Vegas during CES, and is hosted by Shelly Palmer from FOX Television's "Shelly Palmer Digital Living." Palmer met with leading technology companies to discuss the latest innovations, products and future-forward statements. Some of the brands featured include Verizon, Sprint, Lenovo, Dell, Sony PlayStation, Sharp, Dolby, LG, Samsung, Intel, Toyota and GoPro.
"Cinema has access to a desirable, tech-savvy and influential audience," said McCauley. "It is a great medium to showcase some of the newest technology, particularly at a time when the audience is receptive and willing to be entertained."
The numbers support the influence of the tech-savvy, movie-going audience. Among adult moviegoers, 67 percent are opinion leaders with strong influence over the preferences and purchases of their friends and family. When moviegoers are compared to the adult population they are:
- 37 percent more likely to be tech savvy
- 28 percent more likely to purchase a tablet or e-reader in the next 12 months
- 24 percent more likely to purchase a smartphone in the next 12 months
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience. The Screenvision cinema advertising network is comprised of over 14,200 screens in 2,200+ theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies. For more information: http://www.screenvision.com.
Kristen Mueller – Olson
Caroline Kasabian – Screenvision
 Gfk Mediamark Research, Doublebase 2013 study, Base=A18+. Attend movies 1+ times/month.