NEW YORK, May 18, 2017 /PRNewswire/ -- Screenvision Media, a national leader in cinema advertising, in alliance with Sprint, debuted a disruptive 90 second spot aligning the brand with one of Hollywood's hottest films, Marvel Studios' Guardians of the Galaxy Vol. 2. Screenvision Media's award-winning creative studio, 40 Foot Solutions, wrote, directed and produced the unique integration with Sprint specifically for the big screen, leaving a memorable impression on audiences.
In this custom spot, moviegoers are shown what they think is a preview for Marvel Studios' Guardians of the Galaxy Vol. 2, but as all eyes focus on the screen, something unprecedented happens – the screen freezes on a scene and then goes completely black. After a few moments, an alert appears that the screen has reached its data limit. It is then that Sprint customer, Paul, enters and is surprised to see an audience staring back at him. Like a super hero himself, Paul is there to lend a helping hand by using Sprint's Unlimited data plan to re-ignite the screen, allowing the audience to continue enjoying the thrilling footage from the trailer. Sprint saves the day and is positioned as the hero moviegoers needed.
"Our creative team is always looking for ways to be outside the box within the content we produce. This was a really fun project to work on that directly tapped into the passion and anticipation of our moviegoing audience," said Matt Arden, SVP, Executive Creative Director, Screenvision Media. "We, along with the Sprint team, were able to create a spot that aligned their brand messaging with one of the hottest Hollywood films of the year in a meaningful and impactful way. We couldn't be more happy with how it turned out."
"The 40 foot screen is the ultimate place to create a memorable impression, and we're very pleased to be able to bring Sprint and Marvel Studios together to create blockbuster impact," said Christine Martino, EVP National Ad Sales, Screenvision Media. "We're proud of the differentiation that our creativity brings to the marketplace."
The 90-second custom content segment ran in 1,083 theaters on 7,558 screens this spring within Screenvision Media's Front + Center Preshow. Thus far, in 2017, 40 Foot Solutions has produced branded content segments across the watch, consumer electronics, skincare, automotive and wireless categories.
About Marvel Studios' "Guardians of the Galaxy Vol. 2"
Set to the all-new sonic backdrop of Awesome Mixtape #2, Marvel Studios' "Guardians of the Galaxy Vol. 2" continues the team's adventures as they traverse the outer reaches of the cosmos. The Guardians must fight to keep their newfound family together as they unravel the mystery of Peter Quill's true parentage. Old foes become new allies and fan-favorite characters from the classic comics will come to our heroes' aid as the Marvel Cinematic Universe continues to expand.
"Guardians of the Galaxy Vol. 2" is written and directed by James Gunn and stars Chris Pratt, Zoe Saldana, Dave Bautista, featuring Vin Diesel as Baby Groot, Bradley Cooper as Rocket, Michael Rooker, Karen Gillan, Pom Klementieff, Elizabeth Debicki, Chris Sullivan, Sean Gunn, Tommy Flanagan, Laura Haddock, with Sylvester Stallone, and Kurt Russell. Kevin Feige is producing, and Louis D'Esposito, Victoria Alonso, Jonathan Schwartz, Nikolas Korda and Stan Lee are the executive producers. Marvel Studios' "Guardians of the Galaxy Vol. 2" blasted into U.S. theaters on May 5, 2017.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. © 2017 MARVEL
ABOUT SCREENVISION MEDIA
Headquartered in New York, N.Y., Screenvision Media is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience. The Screenvision Media cinema advertising network is comprised of over 14,600 screens in 2,300+ theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies. For more information: http://screenvisionmedia.com/.
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