Scripps Health Signs On With DeVito/Verdi West Health System Names Ad Agency for Brand Launch
NEW YORK, Aug. 27, 2012 /PRNewswire/ -- Scripps Health, a recognized leader in health care excellence and innovation, has named DeVito/Verdi West to serve as its advertising agency for a fully integrated program, including branding, creative development and traditional and digital media campaigns.
Scripps Health, a $2.5 billion private, non-profit integrated health system, treats more than a half-million patients annually at its network of five acute-care hospital campuses, 23 outpatient clinics and home health services throughout the San Diego region. Scripps has been consistently named one of the best in the country by organizations such as U.S. News& World Report and Thomson Reuters.
DeVito/Verdi won the account following a three-month review that was narrowed to three agency finalists vying for the account. Billings were not disclosed.
The critically acclaimed New York advertising agency DeVito/Verdi opened DeVito/Verdi West in San Diego early last year to take advantage of the advertising opportunities on the West Coast.
"We've long been known as a great creative partner to retailers and national consumer brands, but we certainly have been gaining a reputation for our healthcare work lately. And this win is a testament to the breakthrough work we've done for healthcare companies and hospitals such as Massachusetts General Hospital in Boston, North Shore/LIJ, Lenox Hill and Mount Sinai hospitals in New York, and Abington Memorial Hospital in Philadelphia," said Alan Brown, managing director of DeVito/Verdi West.
As the health system's agency, DeVito/Verdi will be responsible for creative development, including television, radio, print, online advertising, social media and other elements comprising a fully integrated advertising campaign.
"This is an incredibly dynamic time for health care and we believe it is the right time to re-introduce our trusted brand to the markets we serve," said Don Stanziano, vice president, marketing communications for Scripps Health. "We are transforming health care delivery, bringing new technologies such as proton therapy for cancer treatment, and building new facilities like the Prebys Cardiovascular Institute, soon to be the leading heart center on the West Coast. We were impressed with DeVito/Verdi's work for other well-respected health care institutions and believe they are the right partner for us to tell the Scripps story."
"It appears that the DeVito/Verdi brand travels well to the West Coast," said Ellis Verdi, president of DeVito/Verdi. "Scripps Health is a tremendous opportunity for us, and we're excited to create some truly memorable work."
About Scripps Health
Scripps Health is a $2.5 billion, non-profit (501c 3) health care system in San Diego, California. Scripps treats nearly 500,000 patients annually through the dedication of more than 2,600 affiliated physicians and nearly 13,000 employees across five hospital campuses, an ambulatory care network of clinics, physicians' offices, outpatient centers and home health care services. The Scripps legacy of providing health care services in San Diego originated in 1924, when philanthropist Ellen Browning Scripps founded Scripps Memorial Hospital and Scripps Metabolic Clinic in La Jolla, Calif.
DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry. Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies.
DeVito/Verdi is an idea-driven agency that employs traditional and non-traditional approaches to achieve creative excellence. The agency has developed a strong digital expertise to broaden and complement its longstanding creative reputation.
The agency has been voted "Best Agency" six times over the last 12 years by the AAAA, and has created some of the most memorable ad campaigns of the past 20 years. DeVito/Verdi strives for excellence and maintains a unique level of prestige within the advertising industry, as evidenced by its work for such clients as Kohl's, Legal Sea Foods, North Shore/Long Island Jewish Health System, The National Association of Broadcasters, Daffy's, Sony, Canon, Duane Reade Drug Stores, BMW, Varian Medical Systems, Esquire Magazine, Men's Wearhouse, TimeOut Magazine, Grey Goose Vodka, EPC Cigar Co., eCampus, SteinMart, Reebok, Hotwire.com, Office Depot, Appleton Rums, Pepsi/SOBE, Corazon Tequila, Empire Kosher Chicken, Acura, Massachusetts General Hospital, Abington Memorial Hospital, CarMax, Sports Authority, For Eyes Optical and others. For more information on DeVito/Verdi, visit www.devitoverdi.com.