Scripps Networks Interactive's Online Lifestyle Brand, ulive Launches the "ulive for Spring!" Campaign Featuring Five New Original Series New shows feature stars such as Genevieve Gorder, Sabrina Soto, Jamie Shupak, Emily Henderson, Janell Inez and more
NEW YORK, April 1, 2014 /PRNewswire/ -- Today, ulive, the online lifestyle video brand from Scripps Networks Interactive, Inc. (NYSE: SNI) is launching their "ulive for Spring!" campaign featuring a line up of five new original series showcasing some of the brightest stars of lifestyle online entertainment. These new shows span multiple lifestyle topics and will roll out through the end of May, adding over 60 new short form episodes to ulive.com. The first three series will premiere today, including Handy Ma'am, season 2; TV Wedding with Jamie Shupak, and Emily Henderson is Pregnant. Two additional series, GENeration with Genevieve Gorder, and Secrets of a Super Aunt starring Sabrina Soto, will premiere in May.
Since launching in June 2013, ulive.com has become a major online destination for lifestyle video. The site curates videos and clips from Food Network, Cooking Channel, HGTV, Travel Channel, and DIY, and is already home to more than 70 original series from beloved TV stars and hot new digital talent. The videos on ulive.com are selected to entertain and inform viewers across all aspects of lifestyle, including wellness, parenting, food, travel and home design. The "ulive for Spring!" line-up will bring viewers seamlessly into spring with topics such as household life hacking, how to be fabulous and pregnant, planning a perfect wedding, outdoor activities for kids and more.
The "ulive for Spring!" campaign includes carefully curated gems from the Scripps library, as well as these five new original ulive series:
Handy Ma'am – In Season 2 of this ulive favorite, real-life mom of three Janell Inez, takes a comedic yet informative approach to household life hacking. This supermom, author and DIY blogger shares innovative approaches to simple household tasks, performing them with ingenuity and style. Filled with surprises and "why didn't I think of that?!" moments, this series will launch on April 1 with 13 episodes available on the site.
Emily Henderson is Pregnant – Emily Henderson has already taken the design world by storm, and in this 32 episode series launching April 1, we see her preparing to take on a new challenge: Motherhood. This genuine, lighthearted look at Emily's quest to have a fabulous pregnancy and prepare for baby Charlie includes her mission to stay fit, deck out the ultimate baby nursery and throw a baby shower fit for a true stylist.
TV Wedding – This six episode series, launching April 1, follows "TV Dinner" blogger, author and NY1 Traffic reporter Jamie Shupak as she plans her nuptials to CNN correspondent Brian Stelter. Jamie tackles her wedding head on, providing valuable insight and inspirational ideas on everything from how to enhance an heirloom wedding dress to how to get fit for the big day.
GENeration – One of HGTV's most recognizable faces, Genevieve Gorder brings us into her living room and introduces us to her mother and grandmother in this intimate discussion series. In each episode, all three women provide their generational insight into a variety of key events throughout parenthood such as birth, first days at home, first trip with the kids, and more. The episodes offer viewers the chance to watch three generations of moms learn about and from each other through their life experiences. The series has nine episodes and will premiere in May, perfect timing for Mother's Day.
Secrets of a Super Aunt – TV star and self-proclaimed "Super Aunt", Sabrina Soto hangs out with her nieces and nephews in this six episode series premiering on May 1. Sabrina shares her secrets of super aunt-dom in the form of fun, kid-friendly activities suitable for any age, any budget and any occasion. For instance, a sleepover at New York's iconic FAO Schwartz will no doubt be pricy but leave an everlasting impression, but a crafty, well-executed sleepover at home with an epic morning-after breakfast can be just as fun and cost next to nothing.
ulive is a digital lifestyle video brand for today's busy consumer. Owned and operated by Scripps Networks Interactive, Inc. (NYSE: SNI), ulive expands on Scripps' lifestyle promise: to bring the best videos to viewers wherever and whenever they want them.
At the center is www.ulive.com, a premium video portal, home to thousands of lifestyle videos from brands you know and trust – including Food Network, HGTV, Travel Channel, Cooking Channel, DIY Network and Great American Country – as well as premium third-party videos and more than 70 original series from beloved TV stars and hot new digital talent.
The ulive Lifestyle Network (ULN), our video distribution network, delivers premium video content across a curated ecosystem of lifestyle publishers. With videos covering Food, Home, Travel, Parenting, Wellness, Beauty and Fashion, ulive entertains and informs to help you make the most out of life. Whatever you live for, find great videos about it on ulive!
SOURCE Scripps Networks Interactive, Inc.