Scrubbing Bubbles® and Tia Mowry-Hardrict and Tamera Mowry-Housely Help Americans Give Back in 2014 With More People Resolving to Give Back this Year, Let's Bubble™ Helps Communities Across the Country Receive a Helping Hand
RACINE, Wis., Jan. 8, 2014 /PRNewswire/ -- The new year always seems to bring with it a fresh start. It's a time when nine out of 10 Americans resolve to do and act better in the months to come. And in 2014, according to a new survey conducted by Scrubbing Bubbles®, more than 70 percent of Americans are resolving to give back to their communities – with many making it their top resolution.
Despite these well-intentioned commitments, more than 30 percent of resolutions made aren't kept beyond January. Scrubbing Bubbles® is determined to help people stick to their resolutions this year, giving people an easy way to be active in their communities with the launch of Let's Bubble™.
Let's Bubble™ is a nationwide call to action for Americans to help others by cleaning messes big and small in 2014. People can nominate places in their community most deserving of a clean-up powered by the Scrubbing Bubbles® clean-up team. Eligible locations could include the greasy kitchen at the local elementary school in need of some Scrubbing Bubbles® TLC, bathrooms at the local community center or any other deserving area. Once all submissions have been received and finalists have been chosen in mid-February, visitors to the Let's Bubble™ webpage will vote to determine the four most deserving locations in the country.
To help motivate and inspire Americans to give back this year, Scrubbing Bubbles® has partnered with actresses Tia Mowry-Hardrict and Tamera Mowry-Housely, known just as much for their ongoing philanthropic efforts as for their roles in television and film over the years.
"We've grown up being active members of our communities and are raising our own families to do the same," said Tamera Mowry-Housely. "We are proud to be able to provide this opportunity to deserving communities across the country and hope to encourage people to make an effort, big or small, toward helping others in 2014," added sister Tia Mowry-Hardrict.
Scrubbing Bubbles® kicked off the Let's Bubble™ program on New Year's Eve in Times Square and asked revelers to share their wishes for locations they'd like the Let's Bubble™ ambassadors to clean in their local communities.
Throughout January, people can nominate a location in need by submitting their text, photo or video entries via #letsbubble or by visiting ScrubbingBubbles.com/letsbubble.
Scrubbing Bubbles® will be scouring the submissions and selecting the nine most deserving locations from December 31, 2013 – February 15, 2014 who will win $500 for their charity. It is then up to America to vote on which locations they think should win a clean-up from March 15 – April 15, 2014. The four locations with the most votes will win their Scrubbing Bubbles® clean-up the week of April 15, 2014. For contest rules and regulations, visit http://www.scrubbingbubbles.com/Pages/lets-bubble-contest.aspx.
Corporate Commitment to Community
Let's Bubble™ is just one part of SC Johnson's corporate commitment to positively impacting the communities in which it operates around the world. As a family company, goodwill has guided the company's philosophy over the past 125 years, with a commitment to doing what's right for the families who use its products and the employees who create them. In the last 10 years alone, SC Johnson has made thousands of charitable contributions in the United States. Contributions worldwide have exceeded $210 million. The company also donates thousands of branded products each year.
Another Year, Another Resolution
In 2014 people across the country will be thinking about what they want to accomplish in the coming year. According to our survey:
- Resolutions are on the rise: 89 percent of Americans will make resolutions in 2014, a 5 percent increase from last year.
- Gen Y, oh so kind: Millennials (aged 18-34) are more likely (30 percent) than any other age group to resolve to be more active in their community.
- Stick with it: More than half of Americans will not meet their resolution goals, especially those resolving to give back to others.
- Make it a team effort: Men are more likely than women to resolve to be more active in the community
- Try something new: Women are more likely than than men to resolve to experience new things in 2014
- Call your mother: One in four Americans is resolving to connect more with family and friends this year
Users can learn more or submit their Let's Bubble™ nominations at www.scrubbingbubbles.com/letsbubble or via the mobile app. To download the app, visit Apple App Store or Android App Store.
 The research was conducted within the U.S. by independent market research company Edelman Berland on behalf of Scrubbing Bubbles from November 22-25, 2013, among 1,000 participants age 18 or older (453 men and 547 women). The margin of error for the audience is + 3.1 percent at the 95 percent confidence level.
About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE®, and RIDSECT®. The 128-year-old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com
Availability: Scrubbing Bubbles® products are available in grocery, drug and mass-merchandise retailers.
Video with caption: "Let's Bubble™ is a nationwide call to action for Americans to help others by cleaning messes big and small in 2014. People can nominate places in their community most deserving of a clean-up powered by the Scrubbing Bubbles® clean-up team." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-CG42734-20140108-1.mp4
Image with caption: "Let's Bubble™ is a nationwide call to action for Americans to help others by cleaning messes big and small in 2014. People can nominate places in their community most deserving of a clean-up powered by the Scrubbing Bubbles® clean-up team." Image available at: http://photos.prnewswire.com/prnh/20140108/CG42734-INFO
SOURCE SC Johnson