SDL and Siteworx Present Key Strategies for Calculating Return on Investment for Web Content Management and Beyond
NEW YORK, July 21, 2011 /PRNewswire/ --
Complimentary Webinar: "How to Better Understand Return On Investment for Web Content Management"
Web Content Management is a significant investment that often requires project champions and decision makers to assess its potential value to their organization. This webinar will show how to evaluate key return on investment metrics for WCM, as well as offer insights into the long-term effectiveness and potential return of true engagement – the real benefit of WCM.
The webinar will discuss the critical positive impact WCM can deliver including:
Lou Casal, Sr. Director of Product Marketing at SDL drives key strategic initiatives ranging from branding, positioning and go-to-market activities. Casal is a senior marketing professional with more than 12 years experience developing and delivering global enterprise solutions to the world's most recognized brands.
Beau Brewer, Director of Alliances at Siteworx, oversees organizational relationships with various software partners. His is an expert in trends, shifts, and points of difference across multiple complementary software categories, including WCM, enterprise search, online analytics, e-commerce, and social media.
Wednesday, July 27, 2011 at 11 a.m. PDT / 2 p.m. EDT
SDL is the leader in Global Information Management. Global Information Management enables companies to engage with their customers throughout the customer journey –from brand awareness, to sales and after-sales support– and across languages, cultures and channels.
SDL's best-of-breed Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information across all customer touch points.
Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 60 offices in 35 countries. For more information, visit www.sdl.com
Siteworx is an award-winning interactive agency with deep roots in Web content management (WCM), search and analytics solutions, and Web strategy. Through an unparalleled combination of design and technology expertise, Siteworx helps interactive marketers, Web strategists and technology leaders achieve measurable business results. By designing and building elegant, addictive and enduring Web and mobile experiences, Siteworx delivers improved online performance to an impressive roster of clients including NPR, the American Diabetes Association, National Geographic and U.S. News & World Report. Siteworx is a Microsoft Gold Certified Partner. For more information, please visit: www.siteworx.com. Follow Siteworx on Twitter @Siteworx.
GolinHarris for SDL
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