SDL Presents Strategies for Global, Multi-Channel Customer Engagement

NEW YORK, July 13, 2011 /PRNewswire/ --

WHAT:

Webinar: "From Prospect to Lifetime Customer: Anywhere, Anytime Engagement"




Robert Carroll, Global CMO of SDL Web Content Management Solutions, will discuss best practices for customer interaction and retention across traditional, online and social media channels. He will address the challenges and opportunities facing businesses today including:


  • Engaging with customers on a global scale regardless of language or preferred device

  • Ensuring brand consistency within the organization, across campaigns and through multi-channel communications

  • Developing local and global relevancy


WHO:

Hosted by SDL (LSE: SDL), the leading provider of Global Information Management solutions, and Robert Carroll, Global CMO, SDL Web Content Management division. Robert has more than 20 years of strategic marketing experience at both start-ups and Fortune 500 companies in the software, media, online publishing, and software-as-a-service industries.



WHEN:

Thursday, July 14, 2011 at 11 a.m. PDT/2 p.m. EDT.



WHERE:

To register for the free webinar, please visit http://bit.ly/SDLpemwebinar or click here.



About SDL

SDL is the leader in Global Information Management. Global Information Management enables companies to engage with their customers throughout the customer journey –from brand awareness, to sales and after-sales support– and across languages, cultures and channels.

SDL's best-of-breed Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information across all customer touch points.

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 60 offices in 35 countries. For more information, visit www.sdl.com

Media Contact:
Rowena Sara
GolinHarris for SDL
Tel. 1-415-318-4376
Email: rsara@golinharris.com

SOURCE SDL



RELATED LINKS
http://www.sdl.com

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