SDL Recognized as a "Leader" in Magic Quadrant for Web Content Management

Evaluation based on SDL's completeness of vision and ability to execute

Nov 16, 2011, 06:00 ET from SDL

MAIDENHEAD, England, Nov. 16, 2011 /PRNewswire/ -- SDL (LSE: SDL), the leading provider of Global Information Management solutions, today announced that it has been positioned by Gartner, Inc. in the "Leaders" Quadrant for the "Magic Quadrant for Web Content Management."*

"We believe SDL's position as a "Leader" in the Web Content Management (WCM) landscape reaffirms our commitment to provide solutions that enhance customer engagement, enabling our customers to deliver the right information at the right time on any device," said Jan Jaap Kolleman, CEO of SDL's Web Content Management Solutions division. "We are very pleased to be recognized by Gartner.  We consider this placement a testament to our ability to innovate SDL Tridion® beyond traditional Web Content Management to a pervasive solution that incorporates personalized and targeted customer engagements, multi-channel marketing, management of global brands and a truly global Web Content Management capability."

Gartner bases its evaluation on the "ability to execute" and "completeness of vision." Ability to execute measures how well a company sells and supports its WCM products and services globally and completeness of vision focuses on the vendor's potential and points to its future likelihood of success.

According to Gartner, companies that are placed in the "Leaders" quadrant should "drive market transformation. Leaders have the highest combined scores for ability to execute and completeness of vision. They are doing well and are prepared for the future with a clearly articulated vision. They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are 'environmentally aware' of the solution 'ecosystem' into which their own offerings need to fit. Leaders can: demonstrate enterprise deployments; offer integration with other business applications and content repositories; and provide a vertical-process or horizontal-solution focus."

*Gartner, Inc., Magic Quadrant for Web Content Management, Mick MacComascaigh, et al, November 10, 2011.

About SDL
SDL is the leader in Global Information Management. Global Information Management enables companies to engage with their customers throughout the customer journey –from brand awareness, to sales and after-sales support– and across languages, cultures and channels.

SDL's best-of-breed Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information across all customer touch points.

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 60 offices in 35 countries. For more information, visit

About the Magic Quadrant
The Magic Quadrant is copyrighted November 10 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


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