Sea Ray(R) Announces AquaPalooza(R) 2010 Signature Event Location

MIAMI, Feb. 12 /PRNewswire/ -- Everything is bigger in Texas, including the World's Largest Boating Event, AquaPalooza, which will bring its Signature Event to Lake Travis this summer. Sea Ray has announced that Ambassador-level dealer Sail & Ski Center of Austin, Lakeway and San Antonio will host the largest and most exciting of all annual AquaPalooza celebrations on July 31, 2010.

"We're proud to have been chosen to host the 2010 AquaPalooza Signature Event. It's a great opportunity to show the world what Lake Travis has to offer," said Buzz Watkins, co-owner of Sail & Ski. "We're pleased with the community support that helped convince organizers to choose Lake Travis for this family-friendly event. The nature of such a large undertaking has outgrown the capabilities and resources of the host dealer. This is going to be a complete community effort."

Sea Ray officials agreed, while also being quick to recognize Sail & Ski's importance in the selection process. "The critical factor is community acceptance and involvement," said Rob Noyes, vice president of marketing for Sea Ray. "But without a dealer like Sail & Ski, which was just ranked the No. 1 dealer in North America by Boating Industry magazine, you're not even considered for AquaPalooza."

Lake Travis is a gem among Texas lakes, with approximately 19,000 acres of crystal clear water and 250 miles of shoreline with countless unspoiled coves and creeks to explore. Just a short drive from both Austin and San Antonio, it offers 15 marinas and 11 public boat ramps, as well as numerous powerboat, houseboat and PWC rental facilities. The Signature Event will be held at The Reserve at Lake Travis, a new waterfront resort between the Pace Bend and Point Venture areas of the lake.  The Reserve encompasses one of the nicest and most pristine points of land on Lake Travis, which will be perfect for an on-water event of this magnitude, Noyes explained.  When completed, The Reserve's facilities will include a world class marina restaurant and equestrian center, making it one of the premier home and boating resort areas in the Southwest.  

For those who can't make it to Lake Travis, Sea Ray dealerships around the world will transform more than 100 additional locations into official AquaPalooza event sites, making it easy for boaters to both get to, and to enjoy the family fun. Most of the events will take place during the last two weekends in July. "Our dealers do an outstanding job of coordinating the AquaPalooza events in their areas," said Noyes.

In 2009, the fourth annual AquaPalooza attracted approximately 15,000 boats and 84,000 guests to 123 events from New York to California, and from Austria to Australia. Since its inception in 2006, the multi-location celebration has grown bigger each year. "It won't be easy to top the 2009 Signature Event, which featured a concert by country superstar Alan Jackson and national coverage on CMT, but we think the Lake Travis community, Sail & Ski and Sea Ray are up to the task," said Noyes. "As always, the event will be open to all boaters, not just Sea Ray owners. AquaPalooza is about sun and fun, great music, and togetherness on the water with family and friends."

Mark your calendars now for the most anticipated on-water boating bash of the summer. For a list of events throughout the U.S. and Canada, please visit www.aquapalooza.com. This list is updated frequently, so be certain to visit the site often.

ABOUT SEA RAY
Founded in 1959, Sea Ray is the world's largest manufacturer of superior quality pleasure boats. Sea Ray is headquartered in Knoxville, Tenn., and operates as part of the Boat Group division of Brunswick Corporation. With more than 40 models ranging from 17 to 61 feet, Sea Ray makes a boat for every lifestyle — each built with a unique commitment to quality, craftsmanship, and excellence throughout. Additional information about Sea Ray is available at www.searay.com.

ABOUT BRUNSWICK

Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill Genuine Ingenuity™ in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; Arvor, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris, Hatteras, Lowe, Lund, Meridian, Ornvik, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables. For more information, visit www.brunswick.com.

SOURCE Sea Ray