Seaboard Marine hires Fury Advertising for new corporate collateral campaign
MIAMI, Aug. 19, 2014 /PRNewswire/ -- Seaboard Marine, a leading ocean transportation company providing service between the United States and the Caribbean Basin, Central America, and South America, has selected Fury Advertising of Miami, Florida, USA to aid in the development of content for their inbound marketing efforts in 2015.
Established in 1983, Seaboard Marine is a wholly-owned subsidiary of Seaboard Corporation.
With a fleet of over 30 vessels and 60,000 dry, reefer, and specialized containers, Seaboard Marine serves nearly 40 ports in more than 25 countries, including major ports of call throughout Latin America and the Caribbean. Facilities include a 90-acre private terminal at PortMiami, where Seaboard is the leading inbound and outbound carrier and operates seven days a week, 365 days a year. The facility is monitored around the clock from an on-site command center that utilizes more than 100 cameras. Seaboard also operates Jacintoport, a 62-acre state-of-the-art terminal in Houston. Seaboard's fixed-day schedules make it convenient for customers to coordinate manufacturing schedules and maintain inventories at cost-efficient levels.
"Fury immediately understood our audience and what sets us apart in our industry," notes Christopher Concepcion of Seaboard Marine. "They weren't just another agency pitching us the same traditional tactics. They began developing new ways of telling our story effectively."
"Shipping is extremely competitive, there's a great deal of trust involved in contracting with a firm. To stand out, we knew we needed to take prospective customers behind the scenes to help them see the principles and procedures by which Seaboard Marine operates," says Chris Payne, Director of Accounts at Fury Advertising. "That's why we'll address critical topics like the ways that Seaboard handles safety and security, the use of technology via web applications used for tracking and retrieving equipment, and the ways Seaboard Marine is working to support the communities in which they operate, just to name a few."
Fury Advertising is a digital marketing brigade located in Miami and New York. Fury focuses on connecting with the "U Generation"–users of mobile, social, and digital media–by delivering powerful content in ways that are more effective and more efficient. For more information on Fury, contact Chris Payne, Director of Accounts at 305-394-5626 or visit furyadvertising.com.
Contact: Chris Payne
[email protected]
(305) 394-5626
SOURCE Fury Advertising
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