Sealy® Launches G.S. Stearns Collection By Stearns & Foster New Contemporary Collection Combines Craftsmanship and Style

TRINITY, N.C., July 30, 2012 /PRNewswire/ -- Sealy, Inc. (NYSE: ZZ), one of the largest bedding producers in the world, today announced the national launch of the G.S. Stearns™ collection by Stearns & Foster.® The new line features a beautiful new aesthetic merging timelessness with a modern touch and incorporates the finest in materials and craftsmanship that is expected from Stearns & Foster. 

"The G.S. Stearns line brings Stearns & Foster's rich history of quality to consumers looking for a more contemporary finish," said Jodi Allen, chief marketing officer.  "The new line is a natural evolution of the brand that was founded as a carriage seat 165 years ago and continues to bring the most luxurious sleep experience to consumers with modern tastes."

In addition to a fresh aesthetic, the new G.S. Stearns line utilizes some of the finest materials from around the world including silk, cashmere, New Zealand wool and latex. The collection also integrates luxury features like a hand-tufted outer quilt and a fully upholstered hand-tufted inner cushion that features layers of ultra-premium materials to provide unparalleled comfort and support. 

As with all Stearns & Foster mattresses, only the most skilled craftsmen qualify each year to make the luxury mattresses. And because of the meticulous attention to detail, it takes twice as long to produce a G.S. Stearns than the average mattress.

The new G.S. Stearns line is currently available at select retailers. For more information, visit, Sealy.com.

About Sealy
Sealy owns one of the largest bedding brands in the world, with sales of $1.2 billion in fiscal 2011. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy(R), Sealy Posturepedic(R), Optimum (TM) by Sealy Posturepedic, Stearns & Foster(R), and Bassett(R) brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit www.sealy.com.

Media Contact: Jenny Sherman
Jenny.Sherman@mslgroup.com
312-861-5257

SOURCE Sealy, Inc.



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