Sean John Announces Licensing Agreement with Evy of California for Children's Apparel

Sean John signs production, design, and distribution deal with new partner

08 Apr, 2015, 15:35 ET from Sean John

NEW YORK, April 8, 2015 /PRNewswire/ -- Sean John, the world's most iconic men's collection has signed an exclusive boys and girls licensing agreement with Evy of California, one of the leading children's fashion license companies in the world. Launching Spring 2016, the collection will hit the fashion mark with trends that are firmly rooted in the DNA offering aspirational sportswear and outerwear for boys and girls. The strategic alliance between Sean John and Evy of California is a perfect fit to enhance Sean John's leading position at better department stores and specialty stores.

Adhering to the principles that created the successful Sean John signature line, Evy of California will introduce the brand's first ever girls collection to the market. Since entering the children's market in 2000, Sean John saw a huge potential for growth with vigorous sales of the Sean John boy's collection, making it a natural progression to enter into the girl's market and will include collections for Tweens and their younger sisters. Through Evy of California's best in class design, sourcing and execution, this partnership will continue Sean John's plans to become a lifestyle global brand.

Sean "Diddy" Combs, founder, said. "I am very excited to announce our new partnership with Evy for our childrenswear category. They are truly experts in the arena and this deal will allow the Sean John brand to continue its successful growth strategy." He adds, "As the conception of this collection stems from the inspiration of Jessie, D'Lila, and Chance, I am beyond thrilled to work with my girls on this new endeavor and I look forward in watching them grow with this project."  

Jeff Tweedy, president of Sean John, commented, "We chose to work with Evy of California because of their exciting and expanding business model and their ability to source and design. We believe this partnership will move the brand forward with a collective vision and also bring to market the girls collection that the market desperately needs. When coupled with their incredibly strong production capabilities and size, it is a strong financial win for the customer and the business."

Kevin Krieser, president and COO of Evy of California had this to say, "We believe in both the long heritage and future potential of the Sean John brand as one of the most unique brands in the United States and internationally. Through great marketing, vision, and first class execution of forward designs this partnership pushes the world of children's fashion to the next level. Sean John is a truly inspired fashion brand and we at Evy of California are proud to have been selected as the right partner to help take the next step in the evolution of the children's collections."

About Sean John - Sean John, a privately held company, was created by music icon Sean "Diddy" Combs and made its fashion debut with a men's sportswear collection in 1998. In 2004, Sean "Diddy" Combs for Sean John was honored by the Council of Fashion Designers of America as Men's Wear Designer of the Year. With annual retail sales in the United States of over $525 million, Sean John remains one of the most impressive full lifestyle brands in the US and around the world. Sean John, in partnership with Estee Lauder Companies, has launched two signature men's fragrance, Unforgivable and I AM KING, as well as Unforgivable Women's.  Both men's fragrances have won the FiFi awards in the best men's fragrance prestige category.  In May of 2010 Sean John signed a deal with Macy's to be the exclusive U.S. department store retailer for the Sean John men's sportswear collection beginning in Holiday 2010. The Sean John product will be available online at macys.com and in over 400 Macy's stores across the country, with additional doors to be added in the years ahead.  Learn more at www.seanjohn.com 

About Evy of California, Inc.
Evy of California, a premier kids' fashion design house, specializes in branded collections across all retail price points.  The company owns and operates four brands including Fleurish Girl, a tween department store brand; California Talk, a girls' fashion top and sleepwear collection; Super Charged, a boys' tee and fashion line; and Kidture, a little sister sportswear line.  In addition to managing its own brands, Evy holds the licenses for Ecko Unltd, Hello Kitty, Disney Princesses, Mickey and Minnie Mouse, My Little Pony, Pixar, Transformers, DC Comics, Peanuts, and several other top properties. Evy prides itself on the same transparent business practices it was founded on in 1948, and design, quality and honesty are paramount.

SOURCE Sean John



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