Search Firm Goes Offline to Find Best Candidates
OSLO, Norway, June 13, 2012 /PRNewswire/ --
SEO and PPC specialists iProspect Norway have struggled to find good candidates when trying to hire search marketers and technical staff. The normal channels and networks didn't work, but by chance they stumbled over a recruiting goldmine.
Performance marketing firm iProspect has been growing at a rapid pace the last couple of years, but have always struggled to find the right candidates.
- We were using all the standard online channels, our own blog and even Google Adwords, but great candidates were few and far between, says Magne Uppman, CEO of iProspect Norway.
Seminars proved to be a goldmine
The influx of good candidates changed when iProspect began promoting that they were hiring at seminars.
- We noticed that people seemed interested when we casually mentioned that we were hiring at a seminar dinner, so we decided to take a more direct approach at our own free seminar, SuperSearch.
At SuperSearch, they presented an award-winning case and told the audience; "If any of you want to work with such cases: We are hiring and would love to talk to you". The response was massive.
- Suddenly we were getting a whole other league of applicants: seasoned search marketers with real drive, says Uppman.
- And when you think of it, it´s no surprise. People attending seminars are people either eager to learn or bored of their old jobs. Or both! A smorgasbord for companies looking for candidates.
iProspect is a leading, global digital marketing agency specializing in natural search engine optimization, paid search advertising, online display advertising, web analytics and other related services.
Founded in 1996 (two years before Google) it has 48 offices in 45 markets and employs more than 1200 people. 20 of these work for iProspect Norway.
Contact: Kåre Garnes, SEO specialist, iProspect Norway, +47-98-22-17-49
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