SearchCore Announces Acquisition of Sportify; Enters Sports and Lifestyle Industry Sportify™ Mobile App to Create Social Network for Recreational Sports Enthusiasts

LAKE FOREST, Calif., Jan. 15, 2013 /PRNewswire/ -- SearchCore, Inc. (OTCQX: SRER), a technology-based Internet marketing services company that connects consumers with brands, products and services, announced today the acquisition of Sports Asylum, Inc. Sports Asylum's mobile app, Sportify™ (www.Sportify.com) will provide a social network designed for recreational sports enthusiasts. Also included in the acquisition is the dynamic core technology utilized for the web based platform. The acquisition demonstrates the company's expansion of its Internet business marketing platform to the sports and lifestyle industry. The acquisition was completed on December 31, 2012.

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The Sportify iOS mobile app, expected to launch in the first quarter of 2013, enables users to source, schedule, review, browse, connect, and participate in any one of up to 90 different recreational sports in a covered geographic area. Sportify features include the ability to find other players, locate recreational sports facilities, courts, and centers, as well as offering easy game scheduling and social media integration, among others.  The app provides its users a variety of functions such as email confirmation of start times, number of participants, skill level of other players, and reviews of the participants, the teams and the sports facility.  Initially, the app will be beta tested for users in Southern California from Santa Barbara to San Diego, with later expansion city by city to a nationwide database.

"We are excited about the acquisition of Sports Asylum and the upcoming launch of Sportify and its potential to be the leading sports social network powered by a community of people who are passionate and enthusiastic about recreational sports," said Jim Pakulis, CEO of SearchCore. "This network will cater to the already 150+ million people who participate in recreational sports, helping them easily organize and find games or leagues in their community with friends or other Sportify users. Our acquisition of Sports Asylum is a key strategic milestone in leveraging our scalable technology to expand into sports and lifestyle, and then into a well-diversified Internet platform company. This transaction is only the beginning of SearchCore's entry into a range of active lifestyle and other niche verticals."

About Sports Asylum, Inc.

Sports Asylum, Inc. is a social network designed for recreational sports enthusiasts to source, schedule, review, browse, connect, join and participate, over time, in any one of up to 90 different recreational sports. Our mission is to promote health, happiness, and the competitive spirit that comes with exercising and playing recreational sports.  Whether it's a pickup game at a local park or an organized "Winner Take All" tournament, Sportify™ will show you the way to play. www.Sportify.com

About SearchCore, Inc.

SearchCore, Inc. is a technology-based Internet marketing services company that offers customers an integrated suite of services including media, technology, marketing and information.  Founded in 2010, SearchCore is headquartered in Lake Forest, California.  The Company's common stock trades on the OTC Market's highest tier, OTCQX, under the ticker symbol "SRER." www.SearchCore.com

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995).  SearchCore, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management.  Actual results could differ materially from current projections or implied results.  SearchCore, Inc. undertakes no obligation to revise these statements following the date of this news release.

SOURCE SearchCore, Inc.



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