Searching for the Superhero Smartphone: A Small Body that Packs a Big Screen Punch

ENGLEWOOD CLIFFS, N.J., Feb. 21, 2017 /PRNewswire/ -- Have you ever dropped your phone and cracked the screen? Do you binge-watch shows on your device but think the screen is too small? Does your phone give you low-battery anxiety?

If so, you may want to rethink your current phone situation, along with a majority of Americans who are in the market for a new device this year.

LG recently surveyed thousands of smartphone users and uncovered that size really does matter, as does a phone's durabiltiy, long battery life and waterproofness¹.

Size Matters

While size may or may not matter on a personal level when you're binge-watching your favorite show, it definitely matters on a technology level. In fact, a whopping 95% of smartphone users feel that having a large screen size is essential, whether they're watching a favorite show or shopping on their devices, and more say size matters when it comes to a phone screen (67%) than cars (58%), laptops (48%) or body parts (29%).

One-Handed Action

Wanting a larger screen doesn't mean wanting a bigger device, though. Nine in 10 smartphone users say it's crucial to have a smartphone small enough to use with one hand, freeing up the other to multitask.

Smaller-sized phones also mean fewer fumbles. More than two in five admit to dropping their phone while attempting to hold it with one hand, saying this problem arises when a device is too large to use with one hand or fit in a purse/small bag.

Say No to Cracks

Cracked screens might just be the worst case scenario after a phone fumble. Over one third admit that a dropped phone resulted in a cracked screen. And this has left smartphone users in a bit of a broken relationship with their daily phone experience, as 75% wish their device was more durable.

Perhaps that's also why so many would rather make sacrifices in their lives than use a phone with a cracked screen, like standing in line at the DMV (44%) or getting stuck in traffic for hours (32%). More than one in four would even choose to give up sex for a whole month than use a phone with a cracked screen². 

Break Up with a Bad Phone Experience

Whether it's wanting a bigger screen, more durability or one-handed comfort, smartphone users are still searching for the superhero phone that suits all of their needs.

With a majority of smartphone users in the market for a new device this year, Americans deserve a stunning device that not only provides better durability, waterproofness, and longer battery life, but also breaks down the barriers of large-screen viewing, all while fitting comfortably in one hand. Sometimes, smaller devices pack a bigger punch.

To learn more about LG's latest smartphone, visit http://www.lg.com/us/mobile-phones/g6.

About LG Electronics MobileComm U.S.A., Inc.
LG Electronics MobileComm U.S.A., Inc., based in Englewood Cliffs, N.J., is the U.S. sales subsidiary of LG Electronics, Inc. a global innovator and trend leader in the global mobile communications industry. LG is driving the evolution of mobile forward with its highly competitive core technologies in the areas of display, battery and camera optics and strategic partnerships with noted industry leaders. LG's consumer-centric products -- including the flagship premium V Series models -- incorporate unique, ergonomic designs and intuitive UX features that enhance the user experience. The company remains committed to leading consumers into the era of convergence, maximizing inter-device connectivity between smartphones, tablets and a wide range of home and portable electronics products. For more information, please visit www.LG.com.

¹The LG Smartphone Survey was conducted between January 23 and January 30, 2017 among 2,074 Americans ages 18 and over who own a smartphone, using an e-mail invitation and an online survey. The margin of error is +/- 2.2 percent.

²Among 65% of smartphone users who would rather make sacrifices in their lives than use a smartphone with a cracked screen.

SOURCE LG Electronics MobileComm U.S.A., Inc.

Related Links

http://www.lg.com