Sears And Shop Your Way(SM) Showcase The Best Of Outdoor Living And Entertainment At The Food Network New York City Wine & Food Festival Presented By FOOD & WINE Ty Pennington to Give Festival Attendees Tips for Outdoor Entertaining
HOFFMAN ESTATES, Ill., Oct. 8, 2013 /PRNewswire/ -- Outdoor living is all about great food, comfort and fun, which is why Sears and Shop Your Way will be showcasing stylish and affordable lines of patio furniture, Kenmore grills and indoor & outdoor entertainment with Sears designer and TV personality Ty Pennington at New York's premier culinary event, the Food Network New York City Wine & Food Festival presented by FOOD & WINE on Oct.18-20.
"We're pleased to expand our presence at the 2013 Festival after serving as the exclusive grill and outdoor furniture provider at last year's Blue Moon Burger Bash," said James Alt, SVP and president, seasonal and outdoor living, Sears Holdings. "The energetic yet refined environment, filled with thousands of attendees and culinary influencers, is the perfect venue to display our newly-redesigned Ty Pennington Sunset Beach Collection of patio furniture, launch our 2014 line of Kenmore Elite grills and showcase recreational must-haves."
Join Sears & Ty Pennington at the Festival
Sears is the exclusive retail provider of the Ty Pennington Style line of outdoor living, home, bed and bath products and Pennington will be greeting Festival guests at the Sears lounge.
"I'm all about outdoor entertaining in style," Pennington said. "So join me at the Sears lounge where you can kick back in style or try your hand at bag toss, table tennis and billiards."
Sears and Pennington will be hosting attendees at three of the Festival's events including:
- Blue Moon Burger Bash presented by Pat LaFrieda Meats hosted by Rachael Ray on Fri., Oct. 18
- Jets + Chefs: The Ultimate Tailgate presented by diet pepsi hosted by Joe Namath and Mario Batali on Sat., Oct. 19
- Ronzoni presents La Sagra Sunday Slices sponsored by Time Out New York hosted by Anne Burrell and Adam Richman on Sun., Oct. 20
"Backyards are an integral part of every home – an area where families, guests and neighbors socialize and have fun," said Hugo Malan, SVP and president, fitness, sporting goods and toys at Sears Holdings. "Sears offers a huge selection of indoor recreation products like billiards and table tennis along with outdoor games and toys that many of our customers are integrating into their enclosed patios or their backyard entertaining experience. So the Festival is a great place to help people—including our Shop Your Way members—imagine what's possible."
All proceeds from the Festival benefit the hunger-relief programs of Food Bank For New York City and Share Our Strength's No Kid Hungry® campaign, having raised over $6 million to date.
For those not attending the Festival, be sure to visit www.GrillingIsHappiness.com for exclusive videos and updates from the event. Grilling is Happiness is an online community from Sears that brings together the country's most reputable chefs and lifestyle experts to share their tips and vast knowledge about outdoor entertaining.
Another great way to connect with Sears online is through Shop Your Way, an interactive website and community that links members with exclusive content, deals and social shopping. Signing up to become a Shop Your Way member is easy and free at www.ShopYourWay.com.
For a comprehensive look at outdoor lines and backyard entertainment from Sears, including pricing and details on items in each collection, visit www.sears.com.
About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer with almost 2,500 full-line and specialty retail stores in the United States and Canada and the home of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 14 million service and installation calls made annually, and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2013 ENERGY STAR® " Partner of the Year - Sustained Excellence Award" for Product Retailing and Energy Management and was named one of the Top 20 Best Places to Work for Recent Grads. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com. Twitter: @searsholdings ||
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SOURCE Sears Holdings Corporation