MILFORD, Conn., June 6, 2013 /PRNewswire/ -- Marketing executives representing brands from tech to toys to trucks to T-bills will converge at the 2013 NY MultiScreen SummitTM, June 11-12 in New York City to share thoughts on the challenges of customer engagement in a connected screen economy.
With the average consumer now using two or more connected devices to research and make a purchase, brands must learn how to create positive customer experience regardless of device, place, time or activity. They must be ready to anticipate the customer's needs based on device usage patterns. And figuring out how to do that successfully is the theme for this summer's most compelling marketing conference.
"The value does not lie exclusively on the screen but in connecting these screens," notes Gary Schwartz, CEO of Impact Mobile, conference chair for the 2013 event. "In a world where the majority of people use more than one screen to accomplish a single task, brands need to focus on the 'digital Velcro' to connect these screen experiences."
The MultiScreen SummitTM will analyze six key topics on branding across connected devices: Concepts, Tools, Credentials, Content, Engagement and Identity. More than 60 marketing and technology executives will offer case studies, analysis, predictions and debate on each of these topics, including CXOs from leading brands like Build-a-Bear, Microsoft, Sears, Corning Glass, Cars.com, Scripps Networks, SyFy Channel, MasterCard, CITI and the New York Jets, and disruptive startups like Vuguru, Pose and The Hunt.
MultiScreen Summit is an "Affiliate Partner" of Integrated Marketing Week (IMW) and will run concurrently with IMW at Metropolitan Pavilion in Chelsea. Attendees comprise brand executives from AAAA agencies, mobile marketers, F1000 brands, cross-channel retailers and technology solution providers.
MultiScreen Summit is backed by innovators in relationship marketing and customer engagement, led by title sponsor Alliance Data. Industry Supporters include the Location-Based Marketing Association (LBMA), The Hollywood Reporter, DMA, Econsultancy, NPD Group (official research partner), Mobile Entertainment Forum (MEF), Mobile Marketer and EachScape. The event is organized by Unicomm.
SOURCE MultiScreen Summit