Sears Launches "Team Up to Stop Bullying" Initiative ~Taking "Power Pledge" First Step in Building National Consortium, Solutions-oriented Online Portal

HOFFMAN ESTATES, Ill., May 9, 2012 /PRNewswire/ -- Sears has announced the launch of Team Up to Stop Bullying, an anti-bullying initiative designed to bring solutions quickly and effectively to bullying victims, families, educators and communities.

Sears is urging anyone touched by America's bullying epidemic to join Team Up to Stop Bullying by visiting Sears.com/TeamUp and taking the "Power Pledge" to actively stand together against bullying. By back-to-school season, Sears will launch an online portal that will feature a nationwide consortium of organizations, exhaustive resources and trusted information. The portal will allow users to easily find specific solutions to their unique bullying problem.

"Sears has a long history of supporting American families and the communities in which they live," said Lana Krauter, Senior Vice President of Sears Holdings and President of Apparel for Sears. "Children deserve to be protected and learn in a safe place. Our goal with Team Up to Stop Bullying is to provide access to the hundreds of solutions available to the parents, kids and communities who most need them as well making it easier to find those solutions. We urge everyone interested in ending the bullying epidemic to take the Power Pledge today."

Kris Jenner, Kim Kardashian and Khloé Kardashian Odom are among the first "Team Up to Stop Bullying" ambassadors who have voiced their support and involvement in the program.  Additional ambassadors will be announced closer to the site's full launch.

Coinciding with the launch of Team Up to Stop Bullying, Sears also became a lead sponsor of "The BULLY Project: 1 Million Kids," a  collaborative national education initiative with the filmmakers of the hit documentary BULLY that assists children and schools in a better understanding of bullying and fosters sustainable bullying prevention.

About Sears Holdings Corporation: Sears Holdings Corporation is one of the nation's largest broadline retailers with over 4,000 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics and automotive repair and maintenance. Sears Holdings is the 2011 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands" End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart. We are the nation's largest provider of home services, with more than 11 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com. | Twitter: @searsholdings | Facebook: http://www.facebook.com/SHCCareers

Media Contact
Sears Holdings
Brian Hanover | Brian.Hanover@searshc.com
(P) 847.286.6080
Fingerprint Communications
Taryn Deane | Taryn@fingerprintcom.net
(P) 310.276.7500

SOURCE Sears, Roebuck and Co.



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