Sears Optical Launchs Online Boutique With Kardashian Kollection Eyewear

LOS ANGELES, Nov. 30, 2012 /PRNewswire/ -- Sears Optical is excited to announce the launch of their online boutique with Kardashian Kollection Eyewear.  The collection has proven to be extremely popular at retail locations nationwide since its debut in July 2012, leading Sears Optical to offer the stylish eyewear online to customers everywhere. 

The Kardashian Kollection Eyewear is inspired by Kim, Kourtney and Khloé Kardashian's individual styles.   The exclusive prescription-ready eyewear from Kardashian Kollection offers both eyeglass ophthalmic and sunglass styles.

The online boutique will offer eight Kardashian Kollection Eyewear pieces in six color ways. The collection will offer round, square and cateye frames available in black, brown, tortoise shell, gold, silver and nickel to appeal to a variety of shopper tastes. All sunglasses will be sold with a non-prescription sun lens with UV protection, featuring clear plastic anti-reflective lenses.

"The addition of the Kardashian Kollection Eyewear to stores nationwide has appealed to both new and existing customers.  We're thrilled to make the collection accessible to more shoppers," said Lana Krauter, President of Sears Apparel and SVP of Sears Holdings. "Providing an option to purchase online was essential in ensuring the availability to reach the Kardashian brand fan base."

The Kardashian Kollection Eyewear sunglasses will retail for $99.99 and the eyeglass styles will retail for $119.99. The Sears Optical online shopping boutique will provide free domestic shipping and, for a limited time, offer a free eyewear case with every purchase. The collection can be viewed and purchased at http://SearsOptical.com/kardashian.

Please visit the Sears Optical Kardashian Kollection Eyewear online boutique at www.searsoptical.com/kardashian or view the product line at ShopYourWay.  You can check out more Kardashian Kollection styles at http://www.searsStyle.com.

ABOUT SEARS, ROEBUCK and CO.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services and  is part of ShopYourWay, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com.  Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through its Sears-branded and affiliated stores in the United States and Canada. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S.  The company is the nation's largest provider of home services, with more than 15 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

ABOUT LUXOTTICA GROUP
Luxottica Group is a leader in premium, luxury and sports eyewear with approximately 7,100 optical and sun retail stores in North America, Asia-Pacific, China, South Africa, Latin America, and Europe, and a strong, well-balanced brand portfolio. House brands include Ray-Ban, the world's most famous sun eyewear brand, Oakley, Vogue, Persol, Oliver Peoples, Arnette and REVO, while licensed brands include Bvlgari, Burberry, Chanel, Coach, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Tiffany and Versace. In addition to a global wholesale network involving 130 different countries, the Group manages leading retail chains in major markets, including LensCrafters, Sears Optical, Pearle Vision and ILORI in North America, OPSM and Laubman & Pank in Asia-Pacific, LensCrafters in China, GMO in Latin America and Sunglass Hut worldwide. The Group's products are designed and manufactured at its six manufacturing plants in Italy, two wholly owned plants in the People's Republic of China, one plant in Brazil and one plant in the United States devoted to the production of sports eyewear. In 2011, Luxottica Group posted net sales of more than €6.2 billion. Additional information on the Group is available at www.luxottica.com.

ABOUT INSPECS USA
Inspecs USA is the American sector of British based Inspecs, a design and innovation driven global eyewear company. The company was established in 1988 with the mission to produce desirable eyewear with excellent value. Inspecs designs, manufactures and markets a wide spectrum of products to appeal to a varied customer base, from competitively priced and uniquely tailored private label programs to expertly crafted branded collections, including the Kardashian Kollection Eyewear line.  For more information on Inspecs products and collections, visit the website at www.inspecsusa.com.

Media Contact:
Melissa Kubrin
Fingerprint Communications
310-276-7500
melissa@fingerprintcom.net

SOURCE Sears, Roebuck and Co.



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