LOS ANGELES, Dec. 2, 2013 /PRNewswire/ -- Sears is excited to announce their participation in KIISFM's Jingle Ball 2013, on December 6 at LA Live in Los Angeles. The main event will include a searsStyle fashion show in the Jingle Ball Village where Sears will showcase their top apparel brands along with the best in affordable and fashionable holiday looks.
"The searsStyle fashion show offers a fun and engaging way to showcase our brands for the holiday season," said Sheila Field, chief marketing officer for Sears Apparel. "Our association with Jingle Ball allows us to reach a young, fashion-conscious member, providing an exclusive look at affordable holiday attire that complements our in-store and online offerings at Sears.com and ShopYourWay.com."
In addition to hosting the fashion show, Sears has made it possible for their Los Angeles based Shop Your Way members to attend Jingle Ball in Los Angeles. Shoppers can visit ShopYourWay.com and enter to win a pair of concert tickets to be redeemed at the Los Angeles concert.
Sears has also collaborated with local radio station, KIISFM, to offer Jingle Ball fans a chance to attend the star studded event. The contest can be found on KIISFM.com where participants choose their favorite outfit from Sears apparel for the chance to win a VIP experience to Jingle Ball. Exclusive brands include Roebuck & Co., Amplify, Structure, Outdoor Life, Kardashian Kollection, Metaphor, Now + Here and Bongo. Each contest winner will receive a package that includes two VIP tickets to Jingle Ball LA and a flyaway trip to the Big Apple. Winners will also receive their favorite outfit from Sears so they can arrive at Jingle Ball in style.
Prior to the searsStyle fashion show, Jingle Ball attendees can visit the Shop Your Way activation space where they will have the opportunity to win prizes courtesy of Sears, as well as capture holiday memories in a photo booth filled with fun and festive props. Shop Your Way members who shop-in at the event will get $5 in points added to their accounts.
The searsStyle fashion show will take center stage at 5:00pm and will feature key styles from Sears apparel, footwear and accessories brands, including Kardashian Kollection, Bongo, Metaphor, Structure, Roebuck & Co, True Freedom, Everlast, Amplify, U.S. Polo Association, Joe Boxer, and Now + Here.
The searsStyle fashion show will last approximately 20 minutes in length and will include an eye-opening grand finale not to be missed!
ABOUT SEARS, ROEBUCK AND CO.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,000 Sears-branded and affiliated stores in the United States and Canada, which includes over 810 Full-line and more than 1,270 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 11 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.
Media Contact: Jenna Ebbink 310-276-7500
SOURCE Sears, Roebuck and Co.