Sears To Host "Super Back-to-School Saturday" Retailer to contribute percentage of sales to new anti-bullying initiative

LOS ANGELES, Aug. 6, 2012 /PRNewswire/ -- In an important initiative to help stop bullying, Sears is excited to announce its "Super Back-to-School Saturday" event on August 11, 2012. On this day only, Sears will donate up to $70,000 of all apparel, footwear and fine jewelry purchases made using a downloadable 15 percent off savings pass, both in-store and online. Donations will directly benefit charities affiliated with Sears' Team Up to Stop Bullying, an initiative designed to bring solutions quickly and effectively to victims, families, educators and communities.

"Bullying is an extremely relevant and long-standing issue nationwide. Sears is eager to make a difference for those who are impacted, and through Team Up to Stop Bullying we provide the resources to create solutions" said Lana Krauter, senior vice president and president, Sears Apparel. "With a fresh school year around the corner, back-to-school shopping provides the perfect platform for the company to generate donations. Together with our customers we can have a positive impact on the anti-bullying effort."

Sears' "Super Back-To-School Saturday" is designed to be beneficial for all parties involved as Sears shoppers can contribute to the cause while saving 15 percent on purchases when they present the savings pass. The pass will be available for download from Sears.com beginning Sunday, August 5.

In addition to the 15 percent off pass, other promotions surrounding Sears' "Super Back-to-School Saturday" will include various social media product giveaways and other specials offered to shoppers when checking in on Foursquare. A fashion show will also be held at Sears' Miami International Mall location, as well as in multiple other cities nationwide.

Anyone interested in taking the pledge to stop bullying can go to www.sears.com/teamup. The "Super Back-to-School Saturday" 15 percent off savings pass is available for download at the same site.

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services and  is part of ShopYourWay, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com.  Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,000 Sears-branded and affiliated stores in the United States and Canada, which includes over 810 Full-line and more than 1,270 specialty stores in the U.S.   Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S.  The company is the nation's largest provider of home services, with more than 11 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

Media Contact:
Taryn Deane
Fingerprint Communications
310/276-7500
Taryn@fingerprintcom.net

SOURCE Sears, Roebuck and Co.



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