Second Cup® Coffee joins the RealCup™ brand of single-serve capsules
Popular Paradiso® coffee blends in capsules for at-home and office brewing available now through office coffee service and soon at retailers across Canada
MISSISSAUGA, ON, July 17, 2014 /CNW/ - The popular Specialty Coffee brand Second Cup® is the latest to join the RealCup™ brand of compatible* single-serve capsules. Second Cup's leading Paradiso® blends are now available through Office Coffee Service suppliers and specialty retailers across Canada and are coming soon to grocery retailers, giving Canadians more choice and selection for at-home single-serve brewing.
"The Paradiso® signature and dark roast blends have unique qualities that benefit from the RealCup™ patented technology that delivers the most authentic tasting coffee in a single-serve capsule brew," said Bill VandenBygaart, Vice President of Business Development for Mother Parkers Tea & Coffee, which owns and manufactures the RealCup™ brand. "Early feedback from office coffee suppliers on the Paradiso® blends in RealCup™ capsules has been extremely positive and we're confident that this will translate into a strong launch of the capsules in retail and in the hundreds of popular Second Cup® cafés across Canada."
The signature Paradiso® blend from Second Cup® is a multi-region, medium roasted coffee with a fruity, slightly sweet finish. Paradiso® dark roast is deep, rich and offers a smoky profile with a hint of cocoa. Both are 100% Rainforest Alliance Certified™. Second Cup® joins other leading coffee and tea brands in choosing the RealCup™ capsule format as their single-serve solution. The patented filter material delivers a more full-bodied taste and aroma that is closer to traditional drip brewing than other single-serve capsules and provides consumers with choice, value and convenience in their favorite hot beverage brands.
The launch of Second Cup® Paradiso® blends in RealCup™ capsules extends a long-term partnership between Second Cup® and Mother Parkers Tea & Coffee into the new and fast-growing single-serve capsule format. The two companies are also partners in specialty whole leaf tea and specialty coffee.
*ABOUT REALCUP™ BRAND SINGLE-SERVE CAPSULES
RealCup™ capsules are designed for use with K-Cup® compatible single-serve brewers. RealCup™ single-serve capsules are developed and manufactured by Mother Parkers Tea & Coffee, one of the largest independent coffee and tea manufacturers in North America. The company combines state-of-the-art technology and new product innovation with more than 100 years of quality and service excellence to deliver an exceptional beverage experience in mainstream and specialty coffee, tea, and complementary beverages. A leader in the independent single-serve beverage industry, the RealCup™ brand strives to bring sustainability, choice, value and quality to the consumer, both through their partner brands and through flexible licensing agreements.
ABOUT SECOND CUP®
Founded in 1975, The Second Cup Ltd. is a Canadian specialty coffee retailer operating more than 350 stores across the country. All of the approximately 4,000 Second Cup baristas are trained coffee experts who handcraft over 1 million coffee and tea beverages every week, and are committed to ensuring excellence in every cup and the very best customer experience possible. For more information, please visit www.secondcup.com or find the Company on Facebook and Twitter.
SECOND CUP®, REALCUP™ BRANDS, MOTHER PARKERS TEA & COFFEE INC., AND THE SECOND CUP LTD., HAVE NO AFFILIATION WITH KEURIG GREEN MOUNTAIN INC. OR K-CUP®. KEURIG® and K-CUP® are registered trademarks of KEURIG GREEN MOUNTAIN INC.