2014

Secret Files of Legendary Fun-loving Professor Published! World Book releases L. Otto Funn's long-hidden formulas for fun learning!

CHICAGO, April 16, 2013 /PRNewswire/ -- World Book, Inc., the publisher of The World Book Encyclopedia, the World Book Web, and an extensive offering of other print and online educational products today unveils a brand-new paperback book created especially for curious learners entitled The Secret Files of Professor L. Otto Funn: Or Stop Being a Slug, Open This Book, and Make Your Brain Happy.

The Secret Files of Professor L. Otto Funn is based on the premise that the mysterious character named Professor L. Otto Funn unlocked the secret of making learning fun years ago. His files were missing for decades until World Book discovered them. Now, thanks to this important "discovery," kids can spend their free time reading and learning—for fun! With The Secret Files of Professor L. Otto Funn, kids will learn key concepts in science, language arts, social studies, and culture through a rich collection of engaging, project-based learning activities. 

"We are truly excited about the launch of The Secret Files of Professor L. Otto Funn because this product accomplishes two very important goals," said World Book, Inc. President Don Keller. "First, the activities were developed by our expert World Book editors to hit core subject areas in science and social studies so they are rich in educational content, yet so much fun that kids will never feel like they are studying. This book does a great job of 'sneaking in the spinach,' so to speak. Second, this book is a learning experience that is completely integrated with interactive content. Kids are encouraged to document and share their work throughout the process, as well as dig deeper for information online, so that there is virtually no limit to what they can explore and gain from a Funn activity." 

The Secret Files of Professor L. Otto Funn results from the recognized need in the market for more compelling non-fiction content designed to be both educational and fun. The Secret Files of Professor L. Otto Funn uses "disguised" instruction to present academic concepts in surprising and intriguing ways. The book (160 pages, 8" x 9") comprises dozens of hands-on activities on high-interest topics. The entertaining and easy-to-read sections will keep kids busy for hours of out-of-school time, while building their creative problem-solving skills.

Professor L. Otto Fun activities include QR codes that link to dozens of companion videos that support activities and provide how-to information or further explanation of science and social studies concepts. The book even comes with a fun pack of fake mustaches to disguise kids while they're learning!

The Secret Files of Professor L. Otto Funn is available exclusively at www.professorfunn.com. For a limited time, all orders will include free shipping.

Schools and libraries that register to promote The Secret Files of Professor L. Otto Funn will receive a portion of the purchase price of every copy sold to their students and patrons, which will be credited to the school or library to buy other educational products. To register, contact your local World Book representative at 1-800-975-3250.

ABOUT WORLD BOOK

World Book, Inc. sets the standard in publishing accurate, current, and reliable reference and learning materials for children and adults. Based in Chicago, World Book is committed to creating educational products in print and digital forms that meet the highest standards of editorial excellence. This commitment has resulted in a wide range of products including the quintessential World Book Encyclopedia; the World Book Web, a comprehensive and authoritative solution meeting the diverse information needs of students, educators, public library patrons, and families; and World Book Classroom, innovative and effective teaching resources to improve learning in libraries, classrooms, and at home.

For more information contact:
World Book Marketing Dept.
Alannah Sharry
Phone: 312-819-8947
Website: www.worldbook.com
Facebook: www.facebook.com/WorldBook
Twitter: @worldbookinc

SOURCE World Book, Inc.



RELATED LINKS
http://www.worldbook.com
http://www.professorfunn.com

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