See You Next Year: PRSA2013 International Conference

Oct 31, 2013, 13:55 ET from PR Newswire Association LLC

NEW YORK, Oct. 31, 2013 /PRNewswire/ -- One of the major themes to come out of the PRSA 2013 International Conference is the evolution and impact of measurable insights on communications practices.  Successful communications programs have always started and ended with the audience, but now PR efforts can be – and need to be – linked to real business outcomes.

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In a new post on the Beyond PR blog, PR Newswire’s Sara Skerik, Vice President of Content Marketing, discusses her takeaways from the conference, which include the links between pitching, strategy and measurement, and the influences of social media, content marketing and digital marketing on PR.

Ms. Skerik also spoke at the conference, addressing Newsworthiness: New Context & Opportunities for PR. During her session, Ms. Skerik highlighted how the forces of the “always on” consumer and changing newsroom operations are presenting PR professionals with new opportunities to interact with their target audiences. Her presentation also ran through ideas on how to identify the “newsmakers” at an organization, and the relevant, “newsworthy” content that will engage audiences. 

For full coverage of the PRSA 2013 International Conference themes, please visit Beyond PR: and check out some of the great photos from PR Newswire's #WeArePR photo wall.

About PR Newswire

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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