Select 55 Introduces New 35- and 32-Calorie Packages
Low-Calorie Beer Now Available in Eight-Ounce Cans and Seven-Ounce Bottles
ST. LOUIS, Jan. 26, 2012 /PRNewswire/ -- Already the brand of choice for beer drinkers who want to enjoy a crisp, refreshing beer with few calories, Select 55 is now introducing smaller-sized cans and bottles. Now available at retailers nationwide, Select 55 "Little Lights" include sleek eight-ounce, 35-calorie cans, available in 12-packs; and seven-ounce, 32-calorie clear glass bottles, available in six-packs.
Select 55 offers a clean, crisp taste with fewer calories for adult beer drinkers. The new smaller-size cans and bottles make it ideal for enjoying a great tasting beer while limiting calorie intake, whether people are seeking light refreshment at the end of the day or celebrating the weekend with friends.
Each eight-ounce aluminum can of Select 55 has 35 calories, 1.9 grams of carbohydrates, 0 grams of fat and less than one gram of protein per serving. Seven-ounce clear glass bottles of Select 55 contain 32 calories, 0.8 grams of carbohydrates and less than one gram of protein per bottle.
"These new sizes for Select 55 provide more options for adults who want to enjoy a great beer with few calories," said Ryan Moore, senior director, Select 55. "We first introduced Select 55 to provide beer drinkers a premium lighter light beer option. As our drinkers have evolved, we saw an opportunity in the marketplace and developed 'Little Lights' to meet it. We think Select 55 drinkers will find them to be a great option for times when a smaller size is ideal."
Select 55 is made with caramel malts and a blend of imported and domestic hopping. Select 55 features a unique recipe that gives the beer its crisp finish with aroma notes of toasted malt and subtle hopping. All Select 55 beers are brewed at Anheuser-Busch's Los Angeles, St. Louis and Williamsburg breweries. Select 55 in 12-ounce containers (both clear glass and aluminum cans) has 55 calories and 1.9 carbs. For more information, visit www.Select55.com or www.Facebook.com/Select55.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.3 percent share of U.S. beer sales to retailers. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.
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