NEW YORK, Aug. 8, 2014 /PRNewswire/ -- Screenvision, a national cinema advertising leader, today announced an in-cinema integration to promote the LG G3 smartphone. Screenvision's creative services group '40 Foot Solutions' and leading entertainment news provider ENTV have teamed up to showcase the features of the new LG G3 through the very popular selfie. The branded entertainment segment is running within Screenvision's Front & Center preshow within its nationwide 14,200 movie theatre screens network.
In the segment, ENTV host Melana Scantlin shares popular selfies and gives a demonstration on the best way to take a selfie with the new LG G3. Additionally, the LG segment will feature an added trivia element so moviegoers can engage with the brand.
"We are thrilled that LG has chosen cinema to highlight its LG G3 smartphone, and reach our audience that is made up of more than 50 percent millennials who are tech-savvy and are leaders in mobile-phone ownership and purchasing," said John McCauley, EVP, CMO & Strategic Alliances, Screenvision. "Given the insatiable appetite for celebrity news, and the extremely popular selfie, we felt that this concept would really resonate with our audience. We are excited to collaborate with our friends at ENTV to provide a fun and engaging segment for LG."
The numbers support the influence of the tech-savvy, movie-going audience. Among adult moviegoers,1 67 percent are opinion leaders with strong influence over the preferences and purchases of their friends and family. When moviegoers are compared to the adult population they are:
- 37 percent more likely to be tech savvy
- 24 percent more likely to purchase a smartphone in the next 12 months
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience. The Screenvision cinema advertising network is comprised of over 14,200 screens in 2,200+ theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies. For more information: http://www.screenvision.com.
1Gfk Mediamark Research, Doublebase 2013 study, Base=A18+. Attend movies 1+ times/month.