2014

Sending Gift Cards Just Got More Awesome: justWink and Gyft Pair Up for the Holidays justWink mobile app adds gift card sending to your holiday greeting

CLEVELAND, Dec. 17, 2013 /PRNewswire/ -- Before submitting yourself to the craziness of holiday shoppers frantically searching for the perfect cardigan to give to Grandma… put your feet up, open up your justWink app on your iPhone or Android and get all your holiday shopping done in a wink. This holiday season, the free justWink app from American Greetings has more than its traditional "naughty" and "nice" greetings available at your fingertips. This year the app got a whole lot fancier by partnering up with a popular digital gift card service that features a whole bunch of cool merchants, Gyft!

(Photo: http://photos.prnewswire.com/prnh/20131217/CL34411)

Everyone will think your gift is the best when you save them the trouble of having to return something the next day—that's where Gyft comes in.  Select your justWink greeting, click on "add gift card" and choose from more than 30 fabulous retailers like Zappos, Sephora, Fandango, Banana Republic and more! Both the greeting and the Gyft card are sent to your boyfriend/girlfriend/BFF's smart phone or Grandma's iPad. No more plastic gift cards to fill up your wallet (or get lost) and no more guessing how much is left on each card. You can buy, send, receive, manage and redeem gift cards straight from your mobile device or computer. Voila! You are now the hero of the day with the holy grail of all holiday giving!

"Anyone looking to save time, avoid the crowds and give a gift they know will be appreciated, will want to send a justWink greeting and Gyft card this year," says Melissa Jamison, brand manager for justWink. "We are thrilled to be partnering with Gyft and believe our fans will think it's pretty awesome to be able to send a gift card for the holidays, birthdays and any time the mood strikes!"

Besides offering some of the best merchants' gift cards that people actually want to receive, Gyft is tackling a bigger issue throughout the month of December: donating proceeds to scientists and doctors developing a revolutionary HIV vaccine.  Gyft has teamed with Immunity Project and any proceeds from gift cards purchased during the month of December will be donated to Immunity Project. The goal is to raise $1 million for the Immunity Project team so they can advance their research in 2014.

"Gift cards are one of the most popular items to send and receive over the Holidays. Our research shows the average person would rather have a $25 gift card over a $40 item as it gives them the flexibility to purchase exactly what they want so the ability to send a greeting card with a gift card is exciting," said Gyft COO and Co-Founder, CJ MacDonald. "Gyft makes it extremely simple to give and receive this popular gift, on the fly, from your mobile phone."

Including a gift card from Gyft is currently available for iOS and Android.

For all other card sending needs, the justWink app can be downloaded for free for Android, iPhone, and Windows 8, giving users 24/7 access to the complete collection of digital cards that can be sent via text, email, or Facebook. The app now contains more than 500 cards as well as the ability to add signatures (or doodles) and photos to cards and Facebook-powered birthday reminders. Consumers can also find justWink cards for birthday and everyday at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, visit www.justwink.com or Facebook. 

About American Greetings Corporation
For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation



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