SENSA® Revises Advertising Claims, Settles FTC Consent Order
MANHATTAN BEACH, Calif., Jan. 7, 2014 /PRNewswire/ -- Today, SENSA® Products, LLC announced a settlement in connection with a Federal Trade Commission (FTC) consent order on the use of certain advertising claims for the SENSA® Weight-Loss System (SENSA®). The settlement involves no admission of wrongful conduct by the company and does not challenge the product's safety.
SENSA® is sprinkled onto foods and designed to help users learn portion control without restricting food choices or feeling deprived. The system empowers people to change their eating behavior over time, while learning healthy lifestyle habits through its community at mysensa.com.
SENSA® is building on over 25 years of research by working with leading experts in the weight loss field to comply with FTC consent order requirements. The company has invested millions of dollars in clinical research. With over 3 million customers, SENSA® helps users engage in proper portion control.
The FTC consent order is focused solely on SENSA®'s advertising claims. SENSA® is incorporating changes to its advertising to comply with the FTC's consent order and continues to support the brand with new advertising and marketing materials.
"We stand behind SENSA® – a leading lifestyle tool that helps customers change their eating habits without traditional dieting, stimulants or pills," said Kristin Chadwick, CEO of SENSA® Products, LLC. "We continue to receive positive feedback from our customers and remain committed to developing products that help our number one priority – our customers – live healthier, happier lives."
The product remains available at sensa.com and select retail stores nationwide.
The SENSA® Weight-Loss System is a leading lifestyle brand that offers a simple way for users to engage in proper portion control. For more information, visit MySensa.com or to order SENSA® visit Sensa.com.
SOURCE SENSA Products, LLC