LAKE SUCCESS, N.Y., Oct. 6, 2016 /PRNewswire/ -- Sensible Portions® Garden Veggie Snacks, a Hain Celestial snack brand, is entering the colorful, wondrous world of "Trolls" as part of a nationwide licensing deal for DreamWorks Animation's new animated film. This is the first national movie campaign for Sensible Portions®, launching the brand's mission to become the go-to all-family snack in the natural snacks category.
"Sensible Portions® Garden Veggie Snacks provide families with delicious, better-for-you snacks that the whole family can enjoy," said Brett Hartmann, Director of Marketing, Snacks at Hain Celestial. "That's why this collaboration with 'Trolls' is such a perfect pairing. The collaboration links the ideal family snack with a family entertainment property and pop culture appeal."
Sensible Portions® brand will offer specially-marked packs of its Garden Veggie Straws® featuring "Trolls" characters in several sizes and flavors at retailers' nationwide beginning in early October for a limited time only. Just like all Sensible Portions® Garden Veggie Snacks, the straws combine ingredients from garden-grown potatoes and vegetables to provide families with a gluten-free snack that contains 30 percent less fat than the leading potato chip*. These products are made without genetically modified ingredients, artificial flavors, preservatives or added monosodium glutamate**.
Just in time for Halloween or anytime snacking, the specially-marked Garden Veggie Straws® will feature "Trolls" characters on its packaging, and will be available in 16 oz. bags and 1 oz. single-serve bags and in 6- and 18-packs in Sea Salt, Zesty Ranch and Cheddar flavors. Sensible Portions® brand will support the collaboration this fall with digital advertising, nationwide sampling events and a consumer sweepstakes.
From the creators of Shrek comes the smartest, funniest and most irreverent animated comedy. This holiday season, enter a colorful, wondrous world populated by hilariously unforgettable characters and discover the story of the overly optimistic Trolls, with a constant song on their lips, and the comically pessimistic Bergens, who are only happy when they have trolls in their stomach. "Trolls" debuts in theaters on November 4th.
*Sensible Portions® Garden Veggie Snacks have 7 grams of Total Fat, while the leading potato chip has 10 grams.
**Monosodium glutamate occurs naturally in many foods, such as tomatoes and cheeses.
The Hain Celestial Group, Inc.
The Hain Celestial Group (Nasdaq: HAIN), headquartered in Lake Success, NY, is a leading organic and natural products company with operations in North America, Europe and India. Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth's Best®, Ella's Kitchen®, Terra®, Garden of Eatin'®, Sensible Portions®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Casbah®, Rudi's Organic Bakery®, Hain Pure Foods®, Spectrum®, Spectrum Essentials®, Imagine®, Almond Dream®, Rice Dream®, Soy Dream®, WestSoy®, The Greek Gods®, BluePrint®, FreeBird®, Plainville Farms®, Empire®, Kosher Valley®, Yves Veggie Cuisine®, Europe's Best®, Cully & Sully®, New Covent Garden Soup Co.®, Johnson's Juice Co.®, Farmhouse Fare®, Hartley's®, Sun-Pat®, Gale's®, Robertson's®, Frank Cooper's®, Linda McCartney®, Lima®, Danival®, Happy®, Joya®, Natumi®, GG UniqueFiber®, Tilda®, JASON®, Avalon Organics®, Alba Botanica®, Live Clean® and Queen Helene®. Hain Celestial has been providing A Healthier Way of Life™ since 1993. For more information, visit www.hain.com
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SOURCE The Hain Celestial Group