SEO Celebrity Speakers Line-up Announced for In-house SEO Exchange at #SMX to feature top SEO marketing pros from Cisco, Adobe, Harry and David, and SurveyMonkey for hands-on tutorials on how to be an in-house SEO rockstar at #SMX West

SAN JOSE, Calif., Feb. 7, 2013 /PRNewswire/ -- Google Alert: Let's face it, keeping up with SEO and Google's infamous updates can be just as annoying as keeping up with the Kardashians! In-house SEO Exchange at #SMX West, hosted by, announces a star-studded SEO speaker line-up led by In-house SEO Advocate and Search Engine Land columnist Jessica Bowman on March 14th.  Bowman handpicked the following speakers who will share insider tips and tactics within an intimate, "fire-side chat" atmosphere. 

Speakers include:

  • Jennifer Barnhill, Search Strategist at Cisco
  • Dave Lloyd, Global SEO Strategy at Adobe
  • Christi Olson, Digital Sr. Search Marketing Manager at Harry and David
  • Eli Schwartz, Online Marketing Manager at SurveyMonkey

Register now for the SMX West In-house SEO Exchange 
Date: March 14th
Place: San Jose McEnery Convention Center  - San Jose, California
Time: Full day workshop

It's a fact: Changes to the Google algorithm in the last 12-18 months affected a large percentage of marketers, with 87% calling the updates "significant or highly significant." In most cases marketers feel the overall effect to be positive, but success in combating SEO sites has come at the expense of many legitimate brands. Several tactics that worked in 2011 and early 2012 are recommended today. *

"CMOs and businesses with in-house SEO staff must keep SEO knowledge current. Because of the constant changing digital landscape, we see companies with best-in-class SEO programs send staff to 2-3+ conferences/training a year to keep up and stay innovative," says Bowman.

To help in-house SEOs learn from each other in the era of many Google changes, the In-house SEO Exchange was created for seasoned and advanced SEOs. 

Leave your tweets, live blogs and cameras at the door, Bowman's SEO "backstage pass" is open to non-agency SEOs ONLY! This private and confidential workshop is designed for in-house SEO marketers looking to exchange and share ideas so they can increase search engine market share, boost organic visibility, increase online transactions and save time/budget in the execution of SEO.

"Sometimes in-house people just want to talk with other in-house people, so they can learn from each other based on their similar experiences. The In-house Exchange has long been offering this type of trusted circle for them," said Danny Sullivan, founding editor of Search Engine Land.

The In-house SEO Exchange Agenda is curated by the attendees but also includes:

  • How to fine-tune your 2013 SEO roadmap
  • Where to trouble-shoot enterprise-level technical challenges
  • Which reporting tools and metrics are used by leading in-house SEO programs
  • How other companies manage SEO across multiple departments
  • The who, what and how much of vendors and tools
  • Tactics other SEOs use to work smarter, not harder

In-house SEO Exchange past attendees include SEOs from enterprise-level organizations such as Disney, eBay, AT&T, IBM, NFL, Microsoft, Bank of America and Adobe.

Register now for the SMX West In-house SEO Exchange

About Jessica Bowman: Jessica Bowman is the Founder and CEO of A former in-house SEO at Yahoo! Inc., Enterprise Rent-A-Car and, she sits where marketing and IT converge and knows how to operationalize SEO, integrating it into the organization, so that you can focus on executing cutting-edge SEO strategies and techniques.

* SEMPO State of Search 2012 survey

Company Contact: Jessica Bowman, 888 -899-0195,

Media Contact: Lisa Buyer, 312-772-5472, 

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