Service King Collaborates with Blue Fountain Media to Create Award-Winning Super Bowl Radio Spot

Westwood One Recognizes "Mission 2 Hire" Advertisement for Excellence in Audio Creativity After Listeners Vote for Favorites

Feb 10, 2016, 09:00 ET from Blue Fountain Media

NEW YORK, Feb. 10, 2016 /PRNewswire/ -- Top digital agency Blue Fountain Media (http://www.bluefountainmedia.com)  is proud to announce that their collaboration with Service King for their "Mission 2 Hire" radio spot has been selected as the winner of the third annual Westwood One Super Bowl Sound Awards. Service King was selected as the recipient of this distinguished award for audio creativity based on a combination of votes from listeners for their favorite commercials and a comprehensive Nielsen consumer study.

"Across all platforms, over 28 million users engage with Westwood One's Super Bowl coverage," said Yoni Ben-Yehuda, CMO at Blue Fountain Media. "It's an incredible honor to have our agency's creative work recognized by The Sound Awards on what is one of the biggest marketing and advertising days of the year."

Blue Fountain Media worked with Service King, a leader in automotive collision repair, to write and produce a creative and compelling radio advertisement promoting their "Mission 2 Hire" program, which is dedicated to hiring 500 veterans and their spouses at their various collision repair centers throughout the US. The 30-second radio spot captured the essence of the brand with unique elements such as an emotional perspective that helped to illustrate the goals of the program and provide a memorable listening experience that was unlike other Super Bowl ads.

Westwood One, the national radio partner of the NFL, encouraged listeners to vote for their favorite radio commercials that aired during the Super Bowl, and included campaigns from brands such as Motel 6, Subway, and Taco Bell.

Blue Fountain Media is a digital agency in NYC focused on growing brands online through effective websites and online marketing. From start-ups to Fortune 1000s, Blue Fountain Media helps generate more leads and increased brand recognition. In 2014, the company, which has a client roster that includes Procter & Gamble, Harper Collins, Canon, NFL, Publishers Clearing House, Sharp, AOL and the United Nations, drove more than 200 million monthly visitors and $2 billion in revenue to the digital properties of its clients.

Editor's Note: For more information about this project and award, please visit: http://www.bluefountainmedia.com/blog/service-king-wins-super-bowl-sound-awards .

Media Contact
Paige Weiners
Paige@bluefountainmedia.com
212.260.1978

 

SOURCE Blue Fountain Media



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