Service Objects Launches DOTS Phone Append 2: Next Generation Phone Append Service Helps Companies Connect With Customers to Improve Response Rates and Reduce Fraud

SANTA BARBARA, Calif., June 26, 2013 /PRNewswire/ -- Service Objects, the leader in real-time contact validation, announced today the launch of a new service to help companies instantly append phone numbers to their customer records.

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DOTS Phone Append 2^SM is the latest release of the proven, successful and robust web service that enables companies to append missing consumer and business phone numbers to contact data records – ensuring data accuracy when reaching customers. The new version, available now, delivers greater power and flexibility with enhanced operations and improved data sets, leading to a match rate of over 60% – the highest in the industry. It allows businesses to enhance and complete missing consumer and business phone numbers and address information from their existing records, plus append additional details such as validated address, address type and phone line type for more targeted marketing.

"Service Objects provides data-driven insight to help companies reduce waste and increase productivity," said Geoff Grow, CEO. "With the launch of Phone Append 2, we directly solve one of the largest challenges plaguing marketers -- incomplete and bogus contact data."

DOTS Phone Append 2 service enables companies to:

• Reduce mailing cost by having postal service certified valid addresses
• Minimize time wasted by sales calling incorrect phone numbers
• Expand marketing campaigns and improve customer outreach with accurate data
• Enable multiple points of contact with customers
• Maintain customer contact records so they are complete and up-to-date

DOTS Phone Append 2 is a real-time web service API that enables companies to append missing consumer and business phone numbers to contact data records, as well as validate and standardize submitted street addresses. Service Objects leverages its proprietary database of over 800 million consumer, business and government phone number listings to deliver the most accurate results possible. With this service, companies ensure that their customer contact records are complete and always up-to-date.

About Service Objects

Founded in 2001, Service Objects is the leading provider of real-time contact validation services. Its validation and location web services allow businesses to identify potentially fraudulent transactions, append additional contact information and process transactions in a more efficient manner. The Company works with major brands like American Express, LendingTree and Amazon; and it has validated over 1.5 billion contacts. For a full listing of products, visit www.serviceobjects.com.

SOURCE Service Objects